Issue 74 - 27th July 2021
Top TV spoilers of all time, asking for links in coverage and a wedding dress made of face masks
CAMPAIGNS
Wedding dress made entirely of face masks unveiled to celebrate ‘freedom day’
A wedding dress made entirely of white face masks has been unveiled to celebrate the end of restrictions upon weddings in England on so-called “freedom day”.
The dress, commissioned by wedding supplier marketplace Hitched, is made out of 1,500 upcycled face masks.
The IKEA hacks that add value to a home – the small changes that will make a big difference when selling your home
Livingetc. have spoken to interior designers and experienced house flippers who have helped us identify IKEA hacks that look amazing as kitchen updates and storage solutions, while increasing your home's resale value.
This Calculator Will Show How Likely It Is To Rain On Your Wedding Day
Simply Be, has come to the rescue, creating a wedding day weather calculator so you can do your best to pick a date where the sun will be on your side...
The calculator essentially looks at 89 years’ worth of official Met Office rainfall data in order to show you which days have historically been the driest. Lovely campaign by Amy Buchanan at iProspect.
You Can Now Book To Have Your Wedding In Space
Church weddings aren’t for everyone, and with this in mind, Florida-based firm Space Perspective is offering people the opportunity to get married in the skies in the not-so-distant future.
Space Perspective has its own ‘space balloons’ that can fly up to eight people a whopping 100,000 feet off the ground. To put that into perspective (see what I did there?), the average commercial aeroplane cruises at an altitude between 33,000 and 42,000 feet above sea level.
The Kraken, 'Ice clean'
Rum brand The Kraken has partnered marine conservation charity Padi Aware Foundation to create an ice cream that raises awareness of the impact litter has on the seas around the UK. The Kraken-infused ice cream is served with lime- and ginger-flavoured, 3D-printed, edible toppings representing pollututants. It is designed to look as if it has been dipped into a contaminated sea, with toppings including 'plastic bags', 'milk cartons', 'aluminium cans', 'plastic ring-pulls', 'plastic bottles' and 'single-use cutlery'.
Top 20 TV Spoilers Of All Time
We all love the tension and excitement of a cliffhanger… but we’re not so keen on waiting to find out what happens next. A study by digital marketing agency NORTH has revealed that many of these viewers can’t simply sit back and wait until the next episode as TV spoilers receive thousands upon thousands of searches every single month.
INSIGHTS
David White on Twitter, discussing if asking for links outright is the correct thing to do
We often get sent outreach emails from other agencies (our emails must have somehow made a media list) Some of the emails state that if the content is used a link must be given Personally I'm not a fan of being so blunt when asking for a link (just my opinion)
One Secret to Improve SEO in 2021: Guestographics
There are so many ways to improve SEO, not least of which is link building. But do you feel like the quality of results from your link building strategy has started dwindling?
There is one method to improve SEO and brand awareness that marketers haven’t utilized broadly yet — designing guestographics. Article by Nadya Khoja.