Issue 99 - 22nd February 2022
Big Jet Beer, a clever formula for ideas, using data for storytelling, and a dog perfume launched by Her Majesty
CAMPAIGNS
Queen launches her own brand of dog perfume on sale for £9.99
Her Majesty, who is an ardent dog lover, has created a special Royal cologne for pampered pooches, which comes with a price-tag of £9.99.
She has collaborated with nearby company, Norfolk Natural Living, to make the Happy Hounds Dog Cologne, which has the essence of 'Coastal Walks.'
These will be 2022’s biggest dating trends
The latest research from Bumble found that almost half of single people around the world are looking to “reset” their dating lives, with many looking to apply pandemic behaviours in a positive way.
Storm damage – how to minimise the impact on your home
Prevention is key, as is knowing how to repair damage caused by storms. In fact, the experts at Toolstation estimate that between preparation and knowing what to do when water leaks through your ceiling could save you well over £5,000. By Kal Withana.
Air Pollution Changes Through The Pandemic – A European Barometer
The energy experts at Uswitch used last years’ air quality records from the World Air Quality Index (WAQI) project to assess various European capitals to determine which had the largest decline or greatest improvement in air quality over the last year (see figures).
New Study Reveals The Cities With The Most Sustainable Hotels
New research by British data comparison firm Uswitch, analyzed the eco-credentials of thousands of hotels across the world to discover how many eco-conscious hotels are available in each city—and it turns out that many Canadian cities are leading the way when it comes to eco-friendly and sustainable travel accommodations. By Maddie Davies.
Beartown Brewery makes new pale ale in tribute to viral hit Big Jet TV
The Beartown Brewery has paid tribute to last week’s viral smash Big Jet TV by getting straight into the lab to brew a new beer.
Big Jet TV saw its viewership soar last week, as the YouTube channel gained traction for its live stream of jets landing in the windy weather at Heathrow.
INSIGHTS
The Formula Behind A Great Campaign Idea
ver wondered how the best creative ideas began? Or how simple concepts can be developed into fully fledged campaigns with confidence?
The secret is that the best ideas have a solid science behind them, and Rise at Seven will reveal the formula that will help you hit the right mark every single time. With Luke Cope and James Hayward-Browne.
The where’s, what’s and how’s of data: Using data to tell stories for internal buy in and external storytelling
Thierry Ngutegure creates data, and then uses it to tell stories that get buy-in from internal teams, or press for his clients. In this session, he’ll share:
- His research methods and sources for data gathering
- How he turns these into stories that create impact internally and externally
- Real-life examples of putting this into practice