Issue 98 - 15th February 2022
Caterpillar couples, pitch breakdown, WaddsCon, and using reactive to build relationships.
CAMPAIGNS
M&S launches same-sex caterpillar couple cakes for Valentine’s Day
Now, as part of Marks and Spencer’s new ‘Love is in the Air’ range, customers can switch it up and buy two Colins or two Connies as a set – in what the luxury supermarket calls the ‘first-ever same-gender pairing.’
This is how long it takes the average Brit to say ‘I love you’ in a new relationship
Greeting card marketplace, thortful.com polled 1,500 Brits to find out when people confess to love the fastest – and what the most popular love languages are in the UK.
According to the research, the average Brit says ‘I love you’ in less than a month. Almost one in five (18%) admit to having said the magic words to their significant other in just three months.
ADIDAS SHARES PICTURES OF DIVERSE BREASTS TO PROMOTE INCLUSIVE SPORTS BRA RANGE
Adidas has shared a collage of 25 different pairs of bare breasts on its social media as it promotes its extensive collection of sports bras for women “of all shapes and sizes”.
INSIGHTS
WaddsCon is back for Spring 2022!
WaddsCon is a high energy, fast paced and fun learning and development event. Its goal is to provide a platform for original contributors to cover a diverse range of topics related to marketing, media and public relations.
The format is simple: over 60 minutes, four speakers each deliver a five minute presentation followed by a lively 10 minute Q&A with the audience. The attendance is typically 100-300 people and there is lively discussion in the chat and on Twitter. More than 1,500 people attended a WaddsCon event in 2021.
The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year
CoverageBook asked some of the world’s leading PR experts about how they think 2022 will look in terms of measurement.
Thank you: Why they worked: A pitch breakdown with PR coach Michael Smart
Lessons from eight great pitches. By Michael Smart.
How to use reactive opportunities to build relationships with journalists
When you’re starting in PR, standing out from the crowd can feel like a huge challenge. It can be hard to know how to approach pitching when journalists receive thousands of emails from PRs a day, and often show their frustration. Rosie Gogoley tells us how.
Top 4 Link Building Mistakes To Avoid In 2022
Learn how to identify and correct the link building mistakes businesses, large and small, make over and over again. By Heather Campbell.
9 of the most meaningful digital PR campaigns
Let’s face it, the news (and PR) is not all rainbows and unicorns. Everyone has an agenda and, unfortunately, a lot of the time things that are sad, shocking and/or taboo will be chosen over happy stories that warm your heart. By Rebecca Tee.