Issue 97 - 8th February 2022
Women in the news, gross English words, valuable celeb NFTs, and the importance of link relevancy
CAMPAIGNS
LEGO IS GIVING HOSPITALS MRI SCANNER SETS TO EASE KIDS’ WORRIES
The whole contraption is jarring, even if you’re not claustrophobic. At least adults generally understand why they’re inside of one, though. Imagine being a kid who doesn’t? It must be a nightmare. This is why LEGO wants to help ease their worries.
Analyzing more than 382,000 headlines to see how women are represented (or misrepresented) in the news.
In the most recent report published by the Global Media Monitoring Project (GMMP), the largest and longest running research on gender in the world’s news media, women were found to make up just 24% of news subjects and sources reported. According to this report, this number has not changed since 2010. By The Pudding.
This Gym Is Paying People £300 To Try It Out—Here's How You Can Apply
PureGym has committed to paying two people £300 for testing out their gyms. There’s no catch, either. The thinking is purely (see what we did there?) that the national gym chain will use the honest reviews of said ‘Gym Testers’ to improve the PureGym experience for new members. Campaign by Propellernet.
Grim new research shows the inside of your car is dirtier than the average toilet
Sickening new University research by Scrap Car Comparison will have drivers reaching for a pair of rubber gloves as they found the inside of cars are dirtier than the average toilet. Campaign by Richard Paul.
Intermittent fasting can help stop type 2 diabetes, reduce blood sugar
Intermittent fasting is also touted as improving health, such as blood pressure and cholesterol. It’s because of the so-called ease of the diet that experts say intermittent fasting could work for people with type 2 diabetes. By Sanne Moonemans.
The 10 grossest words in the English language revealed in new poll
Tens of thousands of people have voted on the grossest word in the English language — with “pus” taking the top spot. By Tom O’Rourke.
Celebrity NFT collections ranked by value
Experts at the NFT Club have delved into the world of celebrities and their NFTs to reveal: the most valuable portfolios, the most popular collections, celebs who own the most and the most influential stars… By Fay McFarlane.
INSIGHTS
For PR, link quantity doesn't matter; link relevancy does
The ever-changing media landscape and market due to Covid-19 has required the industry to continually adapt, especially with regard to to links. Beth Nunnington, PR director at Journey Further, explains why this is happening and how to work around it.
The Top 5 Link Building Strategies (With Examples)
Learn how to craft a link building strategy that drives sustainable results – and what you should definitely avoid. By Kaitie Frank.
Finding a journalist’s email with Lydia German
If you’re a small agency who don’t have an extensive PR team or the budget for an email database, or just want to find details of a newer journalist not in the database, Lydia created this flow chart to help.