Issue 96 - 1st February 2022
Free data sources, Pam-Core, cockroaches for Valentine's Day, and case studies
CAMPAIGNS
#Partygate: a simple guide to help you know whether you're at a party or not
Like the PM, are you unsure as to whether your gathering is a party or not? Well, the party experts at Ginger Ray, are here to help with their simple checklist so you can be sure to avoid #partygate and not get caught out like Boris, Sue Gray's got enough on her plate at the moment. By Gabriella Smith.
Couples can get paid £250 to test new relationship-saving sex toy set
Sex toy brand Ricky.com is on the hunt for 10 sexless or "sexually challenged" pairs to provide feedback on a new kit. It is also offering £250 to couples who try its new bundle after discovering almost half of UK adults break-up around Valentine's Day.
Pam-core fashion pieces to channel the Baywatch icon ahead of upcoming biopic
TikTok is awash with #Pamcore outfit try-ons, and eBay reported a 39% spike in searches for ‘Pam Anderson’ last week, as well as 45% more searches for ‘black leather corset’ and 74% more searches for ‘red swimming costume’.
Dartmoor Zoo offers chance to name a cockroach after someone this Valentine's Day
This Valentine's Day, Dartmoor Zoo is offering customers an unusual way to mark the day of love. For a £5 donation to the zoo, people can name a cockroach in honour of someone and receive a customisable certificate featuring the creature's chosen name.
Millions of Brits admit they have never tried the foods their town is famous for
Regional dishes are not as popular as once thought – with 43 percent of Scots having never tried haggis, and a quarter of South Westerners shunning Cornish pasties.
In a bid to help keep local delicacies alive, Sykes Holiday Cottages has released a free online recipe book of regional foodie favourites from throughout the UK and Ireland.
INSIGHTS
200 Free Data Sources for Content and Digital PR Campaigns
Data… it can be a dirty word — primarily because many people believe that collecting big data is really tricky. However, the JBH team has found the opposite to be true! In fact, there are actually hundreds of FREE public datasets online — ready and waiting for you to uncover the stories behind the spreadsheets. By Bex Moss.
Case Studies: Using Real People in Your Digital PR Campaigns to Leverage Topical Backlinks
Ellie Morgan’s deck from LondonSEO on using real life case studies to boost campaigns.