Issue 95 - 25th January 2022
Dark academia, FOI requests, cringey pet names, and the importance of collaboration in PR
CAMPAIGNS
10 trending sleep hacks on social media to try tonight
To help combat sleepless nights, the experts at Dormeo have looked at Instagram and TikTok to discover the most popular sleep hacks on social media, and given their verdict on the top 10. Campaign by Jennie Lind.
More than six in 10 British CVs contain spelling mistakes, says research
Adzuna looked at more than 147,000 UK CVs uploaded to ValueMyCV in 2021, to explore the most common mistakes made in the application process.
Hey honey bun, these are the top cringey pet names used by UK couples
When it comes to the most popular pet names couples in the UK have for each other, thortful.com has it that, perhaps unsurprisingly, ‘love’ comes out on top, with 29% of 1,500 respondents saying they use it.
'Dark academia' is Gen Z's favourite look – but can a grown-up wear the collegiate trend?
Searching ‘academia’ on resale app Depop throws up more than 8,000 results, including everything from Fair Isle cardigans, cricket jumpers and corduroy blazers to pre-assembled ‘collage packs’ featuring yellowed book pages, postcards and Victorian botanical paintings to craftily adorn your bedroom wall.
CELEBRITY STYLE A TURN OFF FOR SAVVY SHOPPERS WHO SAY ENVIRONMENTAL AND SUSTAINABILITY CONCERNS TOP REASONS FOR CHANGING BUYING HABITS
According to a new survey, celebrity style is no longer in vogue as shoppers say they have less interest in dressing like famous faces.
The YouGov survey, commissioned by the University of Hull, reveals just 4% of people now choose their style based on celebrity or influencer endorsements.
The Least Popular Harry Potter Food At Universal Might Surprise You
Of all the food from the wizarding world, which one was the least popular? HelloFresh conducted a survey to get to the bottom of this magical mystery, and the answer may surprise you.
INSIGHTS
Top 4 Link Building Mistakes To Avoid In 2022 [Webinar]
Learn how to escape the link building groundhog day that many organizations find themselves in by attending Search Engine Journal’s next webinar.
PR campaigns are missing opportunities by ignoring collaboration
By failing to align marketing strategies like SEO and social media, PR campaigns are seriously missing out on better results, says David White, Content Marketing Director at connective3.
Freedom Of Information Requests
George Driscoll shares tips for making campaigns using FOI requests.