Issue 94 - 18th January 2022
Francis x Gucci, #brewmonday, 2022 PR metrics, and benches for mental health
We’re back! A little later than expected, but here we are in all our glory.
CAMPAIGNS
Dame Julie Walters asks nation to help loved ones over a cuppa for Samaritans Brew Monday
National treasure Dame Julie Walters has joined faces from TV, comedy, and talented artists across the UK to encourage people to have a cuppa and a chat with someone they care about for Samaritans Brew Monday.
Firm offering £10,000 towards a house deposit… if you find a pair of keys launched from space!
Regulated property buyers, Good Move are leading a competition to find a pair of keys dropped from space, with the lucky winner receiving the cash towards a house deposit.
The keys are being launched into space on Wednesday January 19 and will land on British soil the same day.
Snorers could earn £300 with this new job opportunity
Silentnight is on the hunt for five snorers to test their sleep products in 2022 and give feedback.
The participants will be paid £300 in return for their efforts – and they’ll also receive a sleep bundle worth up to £700.
Netflix donates After Life benches to local councils as part of mental health scheme
Netflix has donated 25 benches to local councils around the UK as part of a mental health initiative celebrating the launch of the new series of Ricky Gervais’ After Life.
Liar.co.uk links you straight to Boris Johnson’s Wikipedia page
One Surrey man has made his feelings about the prime minister crystal clear as he redirected Liar.co.uk to Boris Johnson’s Wikipedia page.
Mark Rofe said: “Initially I wanted to register Liar.co.uk and put a website up with all the lies our prime minister has told, but the domain was already taken, and I realised listing all of Boris’s lies could end up becoming a full-time job.”
Francis Bourgeois Becomes Face Of New Gucci And North Face Campaign
The legendary trainspotter has been recruited by Gucci and North Face to help spruik their new collaboration.
INSIGHTS
How to Write a Press Release (+ Free Template)
A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO.
Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one. By Rebecca Liew.
Building links this year? There are many tactics to try, but only a few will get you actual results.
Great thread by Debbie Chew.
The metric you need in 2022 PR KPIs (that will probably increase your budget)
The Public Relations industry has hugely improved skills in analytics recently and we are now seeing end-of-year reports with leads and sales metrics listed. However, Earned media and Public Relations has a long-term effect so when these metrics are compared to Paid and Owned by marketing directors, it rarely appears as successful as the instant direct lead-generators in most paid digital activity. By Stella Bayles.