Issue 93 - 14th December 2021
Trend predictions of 2022, a link building experiment, glow in the dark drinks, pig in blanket sheet mask, and the TikTok song of 2021
The last one of 2021! I’ll be back on the 11th January next year.
CAMPAIGNS
Fictional Toys Reveal the Tragedy of Child Poverty This Christmas
Research by London’s child poverty charity, The Childhood Trust, reveals that 26% of kids in London living below the poverty line are not expecting to receive a present under the tree this Christmas.
To help ensure London’s most disadvantaged children definitely have something to open, The Childhood Trust has partnered again with the Met Police to launch the tenth annual Met Christmas Tree Appeal.
How to create glow in the dark cocktails at home
If you want to recreate these luminous tipples at home, online drinks retailer The Bottle Club has revealed which ingredients you will need to add to your cocktails to create glowing aperitifs. Campaign by Sam Leven.
You Can Now Buy A Pigs In Blanket Moisturising Mask
The joke gift is being sold by novelty company Read My Lips GB. The Read My Lips Pigs In Blanket Moisturising Sheet Mask is the perfect Christmas novelty gift if ever we've seen one.
These are the properties the UK has been dreaming of in 2021
Rightmove’s most-viewed homes of 2021 reflects this diversity in our tastes – although the top ten is entirely made up of pricey spots.
Their property expert Tim Bannister reckons this is down to our lockdown fantasies, as we dream of ditching cities and buying the most luxurious of homes.
Black Widow Topped A List Of Pornhub Superhero Searches, But Most Views Went To A More Classic Character
According to a study of Pornhub data put together by SlotsUp, Batman collected 6.4 million views on the website over the course of 2021, soaring past Black Widow’s 5.2 million views. In fact, Black Widow ranks in 3rd place in that particular metric, with Wonder Woman taking the #2 spot with 5.7 million views. Campaign by Laura Burns.
Tion Wayne and Russ Millions' Body named TikTok UK song of 2021
TikTok has named Body by Tion Wayne and Russ Millions as its most popular track by UK artists in 2021. It means more videos were created to this song than any other this year, and it's the first time a drill song has taken that title.
INSIGHTS
Discover what the world was searching for this year
A bit of a tear-jerker. Google shows us what we’ve been searching for in 2021.
Do Links Still Matter for Rankings? A Study by Ahrefs
Patrick Stox picked three articles and disavowed all links to these pages for a month, thus removing the value of the external links. A month later, he removed them from the disavow file, which should have restored the value of the links. Find out what happened.
Pinterest Predicts - 2022
People use Pinterest to plan for the future. That means they know what’s next. In fact, 8 out of 10 of their predictions for 2021 came true.¹ This isn't another year-end trend report. This is a not-yet-trending report—a window into the future, from the place where people go to plan it.² Let's look forward to 2022.
Have a great festive break, and looking forward to 2022!