Issue 91 - 30th November 2021
The perfect job, inclusive campaigns, trending beauty trends, and the key to a more creative life
CAMPAIGNS
These are the biggest beauty trends that are about to blow up on TikTok
A new Skindex report, by luxury beauty brand Clarins, has revealed TikTok's top-ranking beauty trends and even identifies emerging hashtags that are gaining momentum. By the team at Impression.
'All-star fantasy' I'm A Celeb line-up that Brits want to see
Online bingo company, tombola, have been the official sponsors of the much-loved reality series and have carried out a survey of 1,000 Brits to reveal who the nation would most like to see make their I'm A Celeb return. By the team at Evolved.
The perfect job has a 26-hour week, £44k salary and birthdays off, says study
The survey was commissioned by Raja Workplace, which sells office equipment, so – unsurprisingly – those surveyed also said they’d like a neat, clean workplace, with 71% saying that how their office is organised affects their productivity.
It takes 14 seconds for Brits to decide if they will keep a Christmas gift - or return it
The research was commissioned by VistaPrint, which has teamed up with psychologist Honey Langcaster-James, who has studied the importance of gift-giving, to comment on these findings.
6 big interior trends for 2022, according to designers
"2022 will still have an emphasis on natural and sustainability in design," says Bo Hellberg, CMO of String Furniture. "There will be a blend of retro and natural colours, beige, warm hues and various shades of green. Generally a more neutral and basic colour scheme. We will continue to want the ideal home office, equally practical and stylish."
You Can Now Buy An Aperol Spritz Christmas Jumper
Sold on Etsy by the official Aperol Spritz retailer, the chic orange, black and white jumper is described: “An effortlessly stylish, Italian-inspired take on the much-loved British Christmas jumper, the 2021 Merry Spritzmas Jumper encourages friends to get together.
INSIGHTS
Do you work as an SEO in news media and usually plan editorial events?
Thread by David Esteve on using trends in the best possible way.
The key to a more creative life? Get comfy with chaos
The key to success in life or in business is applying original and different thinking. But we don’t always do it. Why? Because a combination of biology (simple human traits) and sociology (societal conventions) stops us from embracing the new and the different, in all areas of life. By Kevin Chesters.
5 TIPS FOR CREATING INCLUSIVE CAMPAIGNS
Recognised as a marketing industry changemaker and thought leader, Asad Dhunna shared his experiences as someone who ‘didn’t quite fit in’ and decided to help with creating spaces for everyone.
How to Effectively Scale and Manage Your Brand's Link Building Activity
Kaizen's Head of Creative, Sarah Fleming, dives deep into how you can scale and manage your link building activity.