Issue 89 - 16th November 2021
Links and brand as ranking factors, martian tomatoes, mindful wrapping, and emotional support for Adele's new music
CAMPAIGNS
You can now get emotional support cards for your friends ahead of Adele's tearjerking new album
And as we all know, in classic Adele fashion, the new songs are going to make us ball our eyes out. Funky Pigeon, a unique and quirky card company, has created a range of cards specifically designed to support us through the listening process. Campaign by Ceryn Morris at Impression.
Shein: The secretive Chinese brand dressing Gen Z
Shein was recently described as "manipulative" by web design agency Rouge Media, which identified eight prompts on its website encouraging shoppers to spend more money or give away personal data in exchange for discounts or reward points. By Amy Walton.
Mindful wrapping at Fatface
This Christmas, forgo the non-recyclable paper and wrap your thoughtful gifts in a mindful way using Fatface paper bags! Once you've bought your new clothes in one of our stores, take your bags home and try out the amazing designs - which include wrapping paper, paper chain and Christmas crackers.
Heinz grew “Martian” tomatoes that are good enough for ketchup
Heinz can now make ketchup on Mars—in theory, at least. On Monday (Nov. 9), the food company unveiled a ketchup made of tomatoes grown in the kind of soil you’d find on Mars.
Eternals: Lauren Ridloff’s role leads to rise in people wanting to learn sign language, study finds
According to research by Preply, there has been a 250 per cent spike in searches for “learn sign language for beginners” as excitement surrounding Chloé Zhao’s film grew in the last year.
You can now return unwanted Bounty chocolates from your Celebrations tub and swap them for Maltesers
For the first time ever, Mars Wrigley is offering to take back unwanted Bounty bars from Celebrations tubs and swap them for Maltesers Teasers, as part of the Bounty Return Scheme, which is launching across the nation in January 2022.
You can now visit a Shrek-themed Christmas grotto in London
For those among us who are ready to embrace the Christmas potential of the Shrek universe, a delightful event awaits us this December.
INSIGHTS
Links and Brand as Ranking Factors: 2021 Correlation Study
Tom Capper investigates links or brand authority truly correlate with rankings on the SERPs.
Super Simple Digital PR Setup
This will help you get started in a DIY manner. Note this is purely for discovery of opportunity. By Dan Rice.