Issue 87 - 2nd November 2021
Spookiest hotspots, TikTok hacks, shallow links and podcast pitches
CAMPAIGNS
HEINZ Releases a Limited-Edition Tomato Blood Costume Kit for Halloween
For decades, people have used ketchup to mimic blood for their Halloween costumes. HEINZ has taken note and will be releasing a new limited-edition HEINZ Tomato Blood Costume Kit to assist trick-or-treaters and party-goers in spicing up their outfits for the upcoming festivities.
Insidious Has Been Named The Scariest Halloween Movie
The study, by Mattress Online, trawled through a whopping 34,037 IMDB reviews to find the most terrifying horror films, calculating how man times words such as 'nightmare' were mentioned, and giving each movie a 'scare score'. Campaign by Autumn Wiberg Roberts.
These Are the Nursery Decor Trends That Will Dominate in 2022
A new Nursery Trends Report from Rated People has revealed the biggest nursery design trends for 2021/2022, taking into account Pinterest and Google search data across a variety of themes including fictional characters, colors, fairy tales, animals, transport, and sports. By Louise Parker and the team at Propellernet.
Struggling with your sex drive during menopause? 9 tips for boosting your libido, from a sexpert
One study found 88% of menopausal women experienced sex drive issues. Campaign by Isobel Aylmer.
This UK hotspot has been voted the spookiest in the country, and top 40 in Europe
This year, why not add a bit more ‘spook’ to your festivities by visiting the spookiest spot in the UK, as determined by the researchers at SlotsUp, who have unburied the top must-visit, formidable sites across Europe. By Hannah Ratcliffe at JBH.
5 viral TikTok hacks to help you fall asleep faster
Here are five hacks, including one ultra-popular, soothing ASMR video, that could help you drop off and get your body clock in line quicker, compiled courtesy of Love Hemp.
INSIGHTS
The Link Building Tactic You’re Not Using: Shallow Links
Sure, your inbound link counts look good on that SEO tool, but all those links aren't worth squat if they're not pointing to the right pages. Article by Jeff Ferguson.
New Muck Rack survey: 42% of podcasters reject pitches because of bad timing
Podcasters are busy, often juggling multiple roles and podcasts at once. They are passionate about their content and they expect PR pros to get familiar with their show before reaching out. Personalization, timeliness and relevance are key for a winning pitch. By Muck Rack.