Issue 81 - 21st September 2021

Ultimate guide to digital PR, The Bearbnb, creative outreach, and a beef trifle


Rachel’s ‘English’ trifle from friends – the one with beef in – will soon be available to order

Wonderland At Home – which comes from the team who are behind the popular Batman restaurant Park Row – are offering a Friends-themed meal kit in time for Thanksgiving, which this year falls on November 25. It will go on sale shortly before then.

New Report Shows That Instagram Has Had the Most Outages Among Social Platforms Over the Past Year

You likely already know this - or at least, you probably suspected. But a new report from ToolTester has shown that Instagram is the social media platform that’s seen the most outages over the past year.

The report, which utilizes info from, highlights the online platforms that have experienced the most outages over the previous 12 months, with gaming-based platforms Discord and Steam leading the way.

You Can Get Paid To Watch Your Fave Horror Movies

You can apply for this dream job now, with the successful applicant tasked with watching 13 different horror movies while wearing a FitBit that will track their heart rate.

FinanceBuzz are offering $1,300 (£942) for a true horror fan to watch these movies, as well as providing the FitBit for free and a $50 (£36) gift card for the movie rental costs.

Ireland ranked among top sustainable shoppers in Europe

Jo McLaren from N.Peal, which commissioned the research, said: ‘The media has played a huge role in developing awareness around the need for sustainable shopping choices, depicting the environmental and societal impact to users.

‘Consequently, consumers are becoming savvier in evaluating the choices that they’re making when purchasing new clothes.’

Winnie the Pooh's tree house for rent at this 'Bearbnb'

"The 'Bearbnb' is a unique experience that brings the charm of Pooh to life for fans, whilst honoring the original adventures that have been so important to many people for 95 years," Raymond said in an Airbnb release.

The 500 Greatest Songs of All Time

For the first time in 17 years, Rolling Stone magazine has completely remade our list of the best songs ever. More than 250 artists, writers, and industry figures helped us choose a brand-new list full of historic favorites, world-changing anthems, and new classics.


How to win at pitching and stay friendly with journalists: Top tips from the 2021 Earned Media Mastery virtual summit keynotes

This year’s Earned Media Mastery virtual summit was our biggest event yet. With 31 sessions led by 36 journalists, agency owners, PR pros, and media relations experts, thousands of registrants enjoyed 14 hours of exclusive content over three free days. Read the top tips here.

The Ultimate Guide to Digital PR

While there are still many completely valid ways to build high-quality links, digital PR is beginning to stand out from the rest of the pack. In early 2021, article by Christopher Long.

Link Building Through Creative & Smart Outreach [Podcast]

Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder.