Issue 79 - 7th September

Inside Refinery29, dopamine dressing, targeted link building, and how much you could earn with a home Instagram account

CAMPAIGNS

On luxury merchandisers’ radar: “Dopamine dressing”

Net-a-Porter’s senior market editor Libby Page spotted a dramatic change in customer demand as lockdown restrictions ended, with demand surging for more exciting and optimistic fashions, bright colours and playful prints.

From neon palettes and tie-dye to colourful plastic jewellery, experts believe fashion that improves the wearer’s mood, known as — “dopamine dressing” – might be more than a flash in the pan trend.

Regency-inspired weddings are set to be one of 2022’s biggest trends

According to a new trends report from the wedding planning website Hitched, they predict that Regency-inspired weddings will be all the rage in 2022, thanks in no small part to our collective fascination with Netflix’s Bridgerton.

TikTok Is Impacting The Luxury Resale Market, Here’s How

According to The RealReal’s 2021 Resale report, Gen Z is leading the trends, as well as consigning on the site more than any other generation, with a growth of 33% year-over-year in purchases and 86% in consignment. 

Here Are The Most Popular ‘90s Movies In Every State

Frontier.com did the leg work to find out which was the most popular ‘90s movie by state, and let’s just say it’s still Hakuna Matata for The Lion King after all these years.

The Real Cost Of School - Calculator

School shirts, shoes, stationery… the list goes on. Kitting your kids out for school can leave a significant hole in your pocket, but what about all the extras that go into making sure your children have everything they need for their school year?

It's time to find out just how deep your pockets need to be with Matalan’s calculator that reveals the real cost of school.

How much your home Instagram account could be earning you – and tips on setting one up

Estate agents Ellis & Co recently carried out some research to find out how much a successful account might earn you. If you’re embarking on a big home renovation project and documenting the process, why not?

Study says we’re more adventurous now than we were pre-pandemic – and spending £120 a week on activities

It makes sense that something as life-changing as a pandemic has made us be bolder with our choices and have more interest in trying new things – taking a more open-minded route to life.

A study by CardsChat found that over a quarter of people are saying ‘yes’ more regularly and 19% of us are trying new activities.


INSIGHTS

The Guide to Targeted-Impact Link Building

Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on. But which rankings, and for which pages on your website?

If you’ve ever wanted to build links that impact rankings for specific pages on your website, Garrett French has the guide for you.

Everything You Need To Know About… Refinery29 UK

Refinery29’s mission in the UK is to keep women inspired, entertained and empowered every day. But with such a huge variety of content and subjects, delivered across multiple platforms, where does your client fit into the mix?