Issue 145 - 2nd May 2023
Wedding tech, pickle afternoon tea, BookTok, and AI ruining trust with journos
CAMPAIGNS
Bust of King Charles made from 2,875 melted Celebrations is unveiled to celebrate the Coronation
A lifesize bust of the monarch - made entirely of chocolates from Celebrations - has been unveiled ahead of his Coronation on May 6, at Westminster Abbey in London.
An expert team of chocolatiers and model makers studied hours of footage the King to capture his likeness, before melting down more than 17 litres of chocolate to inject into a bespoke mould. By Taylor Herring.
ASICS launches highly innovative new AI Training Programme
ASICS has partnered with AI Expert, Omar Karim, to create the world’s first AI Training programme – a bank of images of real people enjoying exercise for the feeling, not aesthetics, combined with bespoke lines of code and AI prompts.
The wedding tech now at the heart of couples' nuptials
Jiri and Ondrej are among the many couples now increasingly using tech in their wedding celebrations. From drones for wedding photography, to digital tools to help with wedding planning tasks, such as managing the budget and seating arrangements, tech has infiltrated many important aspects of the wedding day.
The wedding tech trend is growing as a result of people conducting so much of their lives on their smartphones, says Zoe Burke, the lead editor for UK wedding planning website Hitched.co.uk. By Zoe Burke.
Jarring? The Pickle Afternoon Tea Lands In London
The pickle-themed afternoon tea has (inevitably?) landed. But are Londoners really going to relish the opportunity to try one, or will they find the whole thing a bit - oh ho! - jarring?
Children reading more due to ‘BookTok’ TikTok trends, report suggests
The 2023 What Kids Are Reading Report found that the number of books read by children last year increased by 24 per cent, compared to the previous academic year.
The research found that social media trends and challenges, including BookTok, encouraged children to read popular books, like Alice Osman’s series Heartstopper. By Renaissance Learning.
INSIGHTS
Value-led brand campaigns: the best Digital PR tool for driving relevant traffic
campaigns have the potential to achieve much more than just links. Building a campaign gives a brand an opportunity to holistically connect with its customers by identifying problems that they’re experiencing, and offering its products or services as solutions. As Digital PRs, the fun part of working on campaigns is tapping into what makes a brand tick, and using that to create relevant content that not only customers will find valuable, but that journalists will want to link back to. By Maddie Davis.
Let's talk segmentation
You can develop strong concepts, build beautiful and link worthy assets and content, but you could be falling at the first hurdle when it comes to your outreach. A thread by Alice James.
AI risks eroding trust between journalists and PRs
AI has been around for years, but it's only in the past few months that PRs and marketers have found ways to incorporate it into their workflows. By Iona Tawnsley.
Lee Coates sets himself the challenge of coming up with a unique digital PR idea every week for a different industry
Each idea will include the headline, pitch and research / visuals to bring the idea to life.
We’re taking a break for a few weeks due to holiday, see you back here shortly!