Issue 143 - 18th April 2023
John Mueller on links, 25 must-have tools and thoughts on questionable expert comments
CAMPAIGNS
Quiet Luxury Is Pop Culture's Loudest Fashion Trend Thanks To Succession
Chris Reid, head designer at Carl Friedrik, a luxury luggage brand that has been featured in Succession and The White Lotus, explains more about the ‘quiet luxury’ trend: “So-called ‘quiet luxury’ is so much more than a passing trend; it’s a lifestyle. By Ruth Barrett.
'Sexing up' trotters is latest trend as 'feet' is top fetish on adult site
Whether you’re totally grossed out by feet and are balking at the thought of taking off your socks in the bedroom, or you’re enjoying exploring every inch of your partner’s body, there are a few simple steps you can take to ensure your feet are looking smooth and sexy at all times.
With temperatures beginning to rise, footcare expert Margaret Dabbs OBE revealed how you can make sure your feet look arousing this summer. By John Hannen.
Your Descendants' Feet Will Look Pretty Strange, According To AI Predictions
In just a century, our feet just could be in the next, er, stage of evolution, with extra long toes, especially soft soles and covered in even more sweat – well, that’s according to SportsDirect’s work with futurist Tom Cheesewright anyway. By Alex Smith.
I’m a food expert and here’s the bizarre reason why you should never drink coffee before food shopping
Gareth, along with Hannah Duxbury, the Head of Culinary at HelloFresh Ireland also provided some tips for consumers on how to shop smarter when grocery shopping. By Sarah-Jayne Taylorson.
INSIGHTS
PR & COMMS CONUNDRUM: WHEN AN EXPERT’S EXPERTISE IS IN QUESTION
Doing due diligence on experts you provide PR services for – particularly in the medical field – is a must before signing any contracts, particularly as there are plenty of past horror stories that should trigger a shudder from any comms pro. Here are a few, as well as expertise you can trust on how to counter similar situations that could arise. By Phoebe-Jane Boyd.
Why Public Relations is Much More Than 'Writing A Press Release'
I cannot tell you the amount of times, across my nine years of marketing and PR experience, that people have assumed the main job of a PR professional is to write press releases. By Anna Bolenkova Gillespie.
Google’s John Mueller On Links From News Sites
Google’s John Mueller commented in a Twitter discussion about the supposed ranking power of links from news sites and offered a different way of thinking about how Google treats those links.
25 Tools Every PR and Link Building Professional Needs (Free and Paid)
25 Essential Tools For Digital PR Professionals: Your Ultimate Toolkit. By Isa Lavs.