Issue 142 - 11th April 2023
Link building techniques for ecommerce, inspiring creativity in PR, and a handy list of PR tools and software
CAMPAIGNS
Klarna launches the Money Talks card game to encourage open conversations around money
Klarna, the leading global banking, payments and shopping service, has launched the Money Talks card game to spark genuine and meaningful conversations around spending, saving and shopping to help break the stigma around money. By Grace Burton.
First-ever Southern fried chocolate Easter egg launches – but you'll have to be quick
If regular Easter eggs just aren't cutting it for you this year, Deliveroo has come up with a bizarre creation that might just reignite your passion for all things eggy - a Southern fried chicken-flavoured Easter egg. By Talker Tailor.
Grand National 2023: the one thing all Ladies Day Style Award winners have in common
Fashion experts have revealed there's a common theme among winning outfits. Jewellery brand, Diamonds Factory, has revealed what guests should wear to maximise their chance of walking away with the prestigious award. By Amanda Ayres.
Chris Martin Eats 1 Meal Per Day. Here's Why That’s a Bad Idea
Abagail Roberts, a nutritionist at bulk.com, says it’s important to note that diets are highly individual, and influenced by many factors, like genetics, lifestyle, health goals, and cultural norms, but generally speaking, eating one meal a day won’t be a good choice for most people. By Laura Burns.
INSIGHTS
Tips to Inspire Creativity in PR
We’ve all heard it before – ‘just think outside the box’.
It seems obvious… thinking freely and outside the norm is what creativity is all about right? But what does that even mean, and more importantly, how is it achieved? By Dayne Whillis.
Tools and software available for digital PR
There's an ocean of tools and software available for digital PR's, here are my top recommendations. By Alice James.
6 link building techniques for ecommerce
Combining content-led link building and creative outreach techniques can help you improve your ecommerce site's SEO performance. By Kevin Rowe.