Issue 139 - 21st March 2023
The importance of authority, human intuition in PR, link building for software, and the luckiest colour dress
CAMPAIGNS
The UK's top 7 house rules revealed – are you sticking to all of them?
We've shared our take on family house rules in the past, but this time we'll dive into what many a Brit believes should be gospel in their homes. A study by Currys asked 2000 participants from the UK to select their top house rules from a list of 52 house rules, and the results were interesting.
The world’s most popular cuisine has been revealed and Korean takes the top spot
The results come from adventure holiday travel company, The Bucket List Company, who looked at engagement across social media platforms such as TikTok, Instagram and Reddit. By Alex Aldrich.
Newcastle labelled as one of the UK's most sleep deprived cities
A recent study conducted by bed and mattress retailers British Beds Direct has revealed both Newcastle and Sunderland to be among the most sleep-deprived cities in the UK. By Lauren Robinson.
This is apparently the luckiest colour dress at the Oscars
We already know what happens when a star borrows diamonds for the Oscars(opens in new tab), but the experts at Accessorize have done one better with their fashion analysis.
Using 40 year’s of Oscars’ fashion for Best Actress and Best Supporting Actress nominees, they’ve worked out what’s the luckiest colour for nominees to wear on the night.
More than a third of workers would quit their jobs if they were told to return to the office full time, survey reveals
More than a third of employees would resign from their jobs if they were forced to return to the office full time, new data from employment website LinkedIn shows.
How honest should you really be in an exit interview? Experts reveal all
‘Exit interviews are considered confidential conversations and are typically carried out by HR. Your comments will only be shared if the information is required by law (an unlikely event),’ explains Anna Campbell, career consultant, HR expert and founder of Reclaim Your Lane.
INSIGHTS
Link Building for Software Development: What to Pay Attention to
How can link building for software development companies be done the right way? Find everything you should know in this guide. By Alexandra Tachalova.
The unique value of human intuition in digital PR – and why AI can’t replace it
This is a super exciting evolution in the digital world, historic even - so it shouldn’t be underestimated. But now that you’ve all breathed an initial sight of relief, Lou Ali wanted to share with you in more detail why she thinks Digital PRs can sleep easy, safe in the knowledge that their uniquely creative brains will always be necessary, and - instead of fearing AI – dig into how we can utilise the technology to improve the ways in which we work.
5 WAYS CHAT GPT-4 (AND AI IN GENERAL) CAN HELP PR AGENCIES
Here are five ways Rich Leigh believes the AI happenings of this last week and indeed, the last six months can help PR, and public relations agencies in particular.
Authority in PR has never been more important
Libby Windle of agency Connective3 shares her tips for good PR in an era of ‘fake news’.