Issue 138 - 14th March 2023
Sausage trifle, dream jobs, fake celebrity endorsements and chat GPT for link building
CAMPAIGNS
Brits could save two-and-a-half days a year - by eating their leftover food
Brits could save the equivalent of two-and-a-half days a year – simply by using up their leftovers. A study of 2,000 adults found an average of 44 minutes a day – five hours a week – is spent preparing and cooking food, but a quarter often feel they waste their time as so much of it ends up in the bin. By WRAP.
Sausage makers HECK mark 10th anniversary with 10 quirky sausage-based recipes
Some of Britain’s best-loved dishes have been given a makeover – with a sausage twist.
To mark its 10th anniversary, sausage experts HECK have created a guide of 10 recipes to inspire those who love a banger, to get more creative in the kitchen.
As veganism grows in popularity, some people are still eating meat with friends – could a ‘social omnivore’ diet work for you?
A report from the EAT-Lancet Commission on Food, Planet, Health (a global group of scientists who define targets for healthy diets and sustainable food production) suggests that a diet that is both healthy and sustainable should contain no more than 98g of red meat, 203g of poultry and 196g of fish per week. That’s plenty for an occasional feast with friends.
Almost half of working people don’t believe the ‘dream job’ exists
The ‘dream job’ may actually be a fantasy as, according to new research, almost half of the nation do not believe it’s a real thing. The research, which was commissioned by Accor, found that 32% of those polled have worked in the hospitality industry at some point and 60% were satisfied with the job.
The secret to becoming a morning(ish) person – from people who previously struggled to get out of bed
HR and careers expert Ruth Kudzi says it’s all about changing your perspective.
Ruth says: ‘I struggled getting out of bed in the morning for over a decade -mainly because I had an unrealistic expectation of what I would do in the morning.
New cereal company gets backing of a Dwayne Johnson
New cereal company Surreal has signed Dwayne Johnson to promote their cereal for just £200 - but there’s a catch. He’s probably not the Dwayne Johnson you’re thinking of.
He’s not an actor, or a former wrestler. Instead, he’s a London bus driver who just happens to be called Dwayne Johnson. Surreal are now proudly claiming to be “a Dwayne Johnson’s favourite cereal”.
For 68% Of Aussies, Takeaway Is No Longer A ‘Sometimes’ Food
More than two-thirds (68%) of Aussies say that a lack of both supplies and time to cook at home is now prompting them to order takeaway every single week; and more than half (54%) are ditching eating at home altogether, revealing they eat out weekly instead. By Tayla Davie.
Can you guess which city has featured the most in literature?
Which cities are the most written-about? And no, we don’t mean in terms of journalism or travel books. When it comes to fiction, UK housebuilder David Wilson Homes has scoured e-book database openlibrary.org to figure out which cities have featured the most in literature. By Matt Seabridge.
Cost of living: Sky-high nursery fees forcing women to ‘quit their jobs and become stay-at-home mums’
Data sourced by the private pension provider Penfold has revealed that the average cost to put your child into a nursery full-time could hit £59.82 per day or £1,195.04 per month by April 2023. By Laura Hewitt-Crabb.
INSIGHTS
ChatGPT for link building: A primer
After performing over 1,000 prompts and using the tool for client campaigns, Kevin Rowe is certain ChatGPT should find its way into your SEO tool stack. In this article, he covers how the AI chatbot can be used for link building processes.