Issue 135 - 21st February 2023
Pancake mishaps, new link best practices, US outreach and using data driven journalism
CAMPAIGNS
You can now flush your ex down the toilet this Valentine's Day
Toilet paper company 'Who Gives A Crap' will help you to forget your ex in the best, most innovative way on the most romantic day of the year.
The Cost Of Living Crisis Has Got People Ditching Dining Out To Cook At Home
The survey, conducted by HelloFresh to celebrate Valentine’s Day (14th February), polled 1,000 adults from all around the UK to discover Brits’ eating habits for the most romantic day of the year.
Estate agent warns of ‘worst mistake’ sellers make when selling home - looks 'unsightly'
According to prime residential property agent Jeremy Karpel of TK International in Hampstead, one of the “worst mistakes” sellers can make when selling their property is not tidying up. Not completing the simple task of tidying could cost sellers up to 10 percent of their home’s sales value.
Thousands eat pancakes with beans, Marmite, mayonnaise or Branston pickle, study says
Cookware firm Circulon quizzed 2,000 UK adults about their pancake toppings of choice. The findings indicated that more than 500,000 people across the country will be eating pancakes with baked beans on February 21.
Modern stress never stops. When will our nervous systems catch up with the 21st century?
The question arose because according to what I suppose we could call research (a survey commissioned by Rescue Remedy, the flower-based potion for modern malaises), 7.23am is the “most stressful” time of the day.
The huge pancake mistake that could cost you up to £300 on Shrove Tuesday revealed
Experts have now urged people not to pour their pancake batter down the drain - an action that could end up costing you a whopping £300. "Pancake batter contains flour, fat, and oil and this is a recipe for disaster when it comes to drains as it can quickly harden in pipes and lead to blockages and burst pipes which can be costly to repair," the plumbing specialists at Rated People explain. By Maddie Davis.
INSIGHTS
Google publishes new link best practices
Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make links crawlable but also:
Anchor text placements
How to write good anchor text
Internal links within your content
External links from other sites
50 things you should know about digital PR
Whether you’re an intern just starting out in the industry, or a manager looking after a team, JBH thought they’d bring together 50 things they think you should all know about digital PR. By Rebecca Moss.
19 Things to Ask Your Link Building Agency (If You Want to Stay on the Safe Side)
Alex Tachalova discusses the 19 questions you should ask potential link building providers and what answers to expect.
Achieving Links That Matter: How To Use Research And Data Driven Journalism
How to use data-driven journalism to create better Digital PR Campaign and achieve links that matters to a website. By Carolina Peres.