Issue 134 - 17th January 2023
Link relevancy, cutting through the AI noise, the value of syndicated links and weird things banned from the Love Island villa.
CAMPAIGNS
Weird things banned from the Love Island villa - from wi-fi to watches
Vera Clinic has researched and analysed information gathered from video content and posts shared by past islanders to reveal the essentials that you didn’t realise the contestants are banned from using, doing and taking into the villa with them.
Waitrose accused of "woke hypocrisy" for banning the sale of vapes
The boss of e-cigarette seller Vaping.com branded the decision as “virtue signalling”, saying that if Waitrose wanted to protect people and the environment, it would have stopped selling cigarettes altogether. By Hannah Ratcliffe.
INSIGHTS
NeoMam Jealousy List 2022: Our Favourite Content That We Didn’t Produce
This is the third installment of their Jealousy List, a compilation of great digital content they wish they made that was originally inspired by the Bloomberg Businessweek’s team. By NeoMam.
Google's Helpful Content & Link Spam Updates Done Rolling Out On January 12th
After a long slow, and paused rollout, Google has said that both the December 2022 helpful content update and December 2022 link spam update are now both done rolling out. Google said both completed rolling out on Thursday, January 12, 2023.
Creative ways brands are able to join the Love Island conversation
Is tone of voice just a load of wishy washy nonsense?
This blog will show you the value of a good tone of voice, as well as how tone of voice guidelines can play a crucial part in your brand’s success. By Ash Billinghay.
Using AI to help you do your PR job
SEO: The True Value Of Syndicated Links
How important are syndicated links in relation to keyword rankings, and should we report on them at all?
This report sheds some light on the question of content syndication with case studies to illustrate how your brand can gain value from syndicated links. By Kaizen.
Link Relevance in 2023 - David White - connective3
Relevancy is a hot topic for Digital PRs in 2023, but is it really anything new? David White thinks not. Relevancy in link building is arguably as important as it has ever been. It should be a key priority for all of your campaigns, and something that will help drive performance from your digital PR activity. By David White.
THE DIGITAL PR CAMPAIGN CREATIVE REPORT
Introducing the digital PR campaign creative report. 333 different PR campaigns, researched over a 3-month period, assessed on how they landed and what they looked like. By Bottled Imagination.
How can you cut through the AI noise when it comes to content?
I’m taking a break for a few weeks while I go on honeymoon, see you on the other side!