Issue 132 - 13th December 2022
Our last of the year! Pinterest Predicts, PR trends for 2023, and how PRs disappoint journalists.
CAMPAIGNS
Pinterest predicts 150+ emerging trends for the year ahead.
This isn’t another year-end trend report. This is a not-yet-trending report—a window into the future, from the place where people go to plan it. Let’s look forward to 2023.
These expert tips could stop you from overspending online in the run-up to Christmas
According to recent research by Penfold, a digital pension provider, 80% of people have said they were worried about affording their Christmas plans, with 36% extremely worried. By Lauren Hewitt-Crabb.
‘Access Alt’ encourages advertisers to make campaigns accessible to visually impaired
Digital agency Puzzle has launched a campaign to promote the use of alt text and make the web more accessible for visually impaired users. By Milepost Communications.
INSIGHTS
5 Ways to Get More with Less Through Link Building — Whiteboard Friday
In today’s Whiteboard Friday, Paddy Moogan walks through a few tactics to meet those needs by getting more (from less) when it comes to your link building efforts.
15 PR AND COMMUNICATIONS TRENDS YOU NEED TO PLAN FOR IN 2023
What will 2023 bring? Here are pointers from 22 PR, comms, marketing and public affairs professionals on the upcoming trends, challenges and opportunities to be ready for in the year ahead. By Vuelio.
Why Journalists Are Disappointed With Your Link Building Campaigns
Aside from being pitched hundreds of ideas daily, what are journalists tired of when it comes to data journalism campaigns? By Nicole Franco.
Our favourite free data sources for Digital PR campaigns
If ‘Content is King’, then ‘Data is Queen’. We need her to function within the hierarchy of everything we do in SEO. By Emma Malcolmson.
17 Types Of Content Marketing You Can Use
There are many different types of content you can use to promote your brand and find new customers. Here's a look at some of the more common types. By Brian Frederick.
Merry Christmas and happy new year everyone, see you in 2023!