Issue 131 - 6th December 2022
Situationships, what worked for link builders in 2022, ChatGPT for PR, and Data Hack Week
CAMPAIGNS
Part-time working in retirement is rising
New research from Royal London, the UK’s largest mutual life, pensions and investment company, found that to weather this economic storm, the 55+ generation are looking to further options outside of their pensions to fund their retirement and allow them to make the most of it.
Getting the cooking timings right is 'the most stressful part of Christmas Day'
The research, commissioned by i heart Wines, found that the average Christmas Day prep starts 14 days in advance – but, despite this, it takes until just 10.02am on the big day for many of these best-laid plans to go out the window. The wine brand has also created a head-scratching puzzle, which challenges readers to find their favourite tipples among a scene of Christmas chaos.
Tinder users say 'situationship' is a valid relationship status
2022 is, somehow, inching closer to its end, which means it's time for a flood of retrospectives. Spotify has Wrapped, and Tinder has Year in Swipe. Along with the most-used emojis and interests shared on the dating app, Tinder also identified the dominant trends from the year. The top trend of 2022? "Situationships" are a valid relationship status now.
How to ease World Cup nerves, according to experts
Many fans have also claimed watching football is more stressful than taking an exam (16 per cent), having a job interview (15 per cent), and even public speaking (14 per cent) as some experience shaking, throwing up and diarrhoea from "match stress." By Charlotte Brown.
Experts reveal which Christmas plants are bad for your pets
Lucy Rhead at Gtech said: ‘ Christmas can also be a tempting time for curious pets who want to explore the new decorations and scents that you have added to their home.
‘Our advice would be to research all the plants you keep in your home for any potential toxicity that could cause harm.
New Little Miss character created to encourage people to produce less waste
Little Miss Waste Less is the latest character to be unveiled in a collaboration between Mr. Men and green cleaning brand Ecover.
The hope is that Little Miss Waste Less will inspire future generations to waste less and practice good environmentally-friendly habits, such as using refill stations.
INSIGHTS
Survey Of 755 Link Builders Shows What Works In 2022
Mark Webster decided to anonymously survey 755 professional link builders on how they build links, what works best / worst for them, and what it really takes to make link building work for your business.
3 strategies for driving coverage of social and environmental impact clients
But after more than 10 years working in this field, Sandra Stewart has found the following three strategies are particularly effective for clients with new business models, complex technologies or plans to overturn familiar systems.
Generating Ideas For Linkable Content: 12 Do’s and Don’ts
Throughout the 4000 words that comprise this guide, you’ll learn the unspoken rules followed at NeoMam to ensure every campaign has the very best chance to succeed.
Danny Ashton will share with you the NeoMam rules for idea generation.
How to use ChatGPT for PR and communications
Stuart Bruce has been experimenting, and indeed using, several AI tools and it’s clear that even before ChatGPT many are already robust enough to have an everyday use by PR and communications professionals.
EVENTS
Comms & PR Data Hack Week
Work in Comms and PR? Already using data to find stories and insights? Collaborate, connect and have fun crunching a Strictly dataset.