Issue 130 - 29th November 2022
What PR's want for Christmas, he's coming home, digital nomads, and what digital PR can learn from traditional PR
CAMPAIGNS
KFC has just opened a pub for the World Cup
Hammersmith's The Old Suffolk Punch has undergone a temporary transformation to become The Colonel's Arms (aptly named after KFC founder Colonel Sanders) just in time for the World Cup.
Best Countries For Americans To Live And Work In As Digital Nomads
Lemon.io, a head-hunting organization that matches vetted software developers with employers searching for skilled workers, actually did research to find out which countries are the healthiest and safest for digital nomads. By Nadya Movchan.
How to make Christmas market favourites at home as Scots feel festive pinch
Homeware retailer VonHaus has compiled a handy guide on how to make some Christmas market classics in the comfort of your own home. They’ve included recipes for Bratwurst, a festive-themed Yorkshire pudding wrap, festive fudge and more! By Chloe Keys.
Joe Lycett's £10k shredding stunt brought in £3m worth of coverage
The overall stunt appears to be far more than £10,000 as Journey Further has revealed, to reach the audience he did, would cost almost £3m. Their data shows more than 7,400 published articles over a span of 10 days, with figures from print, display and television concluding the overall cost of coverage would be £2.8m.
Map shows most common slang and local language words used across the UK
A new study by Preply used sources such as Oxford Royale and Green’s Dictionary of Slang to identify the most common slang and local language words said in UK cities. In Birmingham and the Midlands, an iconic slang word said you’ll often hear is ‘babby’ - sometimes shortened to ‘bab’. By Rise at Seven.
Women’s Aid launch powerful ‘He’s Coming Home’ ad campaign to fight domestic abuse during Qatar World Cup
Women’s Aid have launched a new campaign titled ‘He’s Coming Home’, aiming to fight football-related domestic abuse. The new ad campaign focuses on the rise in domestic violence while major footballing events take place.
INSIGHTS
5 WAYS TO USE INSIGHTS IN YOUR PR BUDGET
Though there are multiple methods of planning budget needs, here are four ways to use insights to project your PR budget, take control of your planning and exhibit your achievements. By Vuelio.
What Digital PR Can Learn From Traditional PR
What can digital PRs learn from traditional PR? Tayla Davie recently joined NORTH as a Digital PR Consultant, transitioning from a traditional PR role and has identified four key learnings.
How to use digital PR and cross-channel data to amplify organic growth
In the brand vs performance marketing debate, why digital PR is a great route to drive SEO, increase ROI, and build brand. By Beth Nunnington.
What PR wants for Christmas
PRs share their Christmas lists before they send them off to Santa! By Daney Parker.