Issue 129 - 22nd November 2022
Collecteroo, shredding £10k, and 8 unconventional ways to get press coverage
CAMPAIGNS
Deliveroo launches Collecteroo to collect food that can go to food banks
The initiative comes after research commissioned by Deliveroo reveals that over 7 in 10 (74%) Brits have unopened food items in their cupboards that they would happily donate to food banks. The Collecteroo service will help the Trussell Trust get closer to providing the 1.3 million emergency food parcels that they expect will be needed over the next six months.
Who Ate All The Pies? Peter Crouch and Paul Potts have formed an unlikely duo to record a World Cup album which gives popular terrace football chants a classical remix
Peter Crouch and Paul Potts have formed an unlikely duo to record a classical World Cup album, called Crouchy Conducts The Classics, which was released on Tuesday.
The curious collaboration, supported by the Paddy Power Choir, sees Peter, 41, and Paul, 52, deliver an unexpected upgrade to popular terrace football chants.
Tasty sprouts and chatting to in-laws: These are the hardest things to get right at Christmas
From keeping glasses topped up, to making sure everyone has a chair around the dinner table, Christmas Day can be fraught with issues.
And now, the nation has spoken and officially ranked the hardest things to master on the biggest day of the year. By Tesco.
This is what your favourite snack flavour says about you according to a food psychologist
According to a food psychologist, your top snack flavour choices can say a lot about you.
Food psychologist Greg Tucker, said ‘In such an emotionally rich environment, we should not be surprised how much flavour choices play in revealing insight into our mood and personality.’
The town on the edge of London that’s the hardest place in Britain to pass your driving test
The data from insurance comparison site Quotezone shows that the Lochgilphead test centre in Scotland had the highest pass rate in 2021-2022 with an impressive 80 per cent of its pupils passing their test.
Joe Lycett did not shred £10k in David Beckham Qatar protest
A lesson in PR for all of us.
INSIGHTS
Your Old Link Building Outreach Tactics Aren’t Working Anymore: Here’s Why
In 2022, things have changed. Your prospects' inboxes are full of cold emails from people who want to sell or pitch something to them. If you don’t do your homework, personalize your link building emails on a high level, and provide value to your prospects, the chances that they’ll do what you want are close to zero. By Irina Maltseva.
How to Get Links from Big-fish Publications
If you're looking for practical ways to get coverage on high-profile sites and big media publications, this post is for you! And as a bonus, we've included novel ways to boost the odds that a publication will accept your link-building pitch. By Alex Gopshtein.
8 Unconventional Ways To Land Press Coverage
To reach journalists and deliver results, here are some unconventional ways to secure coverage. By Carrie Rose.