Issue 128 - 15th November 2022
A PR day of yes, AI campaigns, Cameo earnings and famous paintings reimagined to depict climate crisis
CAMPAIGNS
WWE And AEW Stars Dominate 2022 Cameo Earnings With Over $1 Million
Cameo allows fans to purchase customized video messages from celebrities, athletes and public figures with prices ranging from $4 to $840. Per an October 2022 study by Betting.com, pro wrestling is the top sport on Cameo according to earnings, with WWE Hall of Famer Mick Foley occupying the the top spot as Cameo’s highest-earning athlete overall. By Callum Taylor.
Six in ten British holidaymakers go abroad just for the food, study finds
The research was commissioned by Eurostar to mark its 10-year anniversary partnership with celebrity chef, Raymond Blanc. The study also found 41% even claimed they’d be willing to travel hundreds of miles to track down the “perfect” meal.
And 42% believe they’re more adventurous with their food choices when they’re away from home and surrounded by culinary temptation.
Classic paintings by Constable and Millais reimagined to depict climate crisis
The artworks are being displayed until November 17th at Samsung KX – the brand’s flagship store in Kings Cross.
Samsung’s “Solve for Tomorrow” competition is a global initiative that challenges young people, between the ages of 16 to 25, to use technology in creative ways to help improve social issues. By Taylor Herring.
Couple swap renting for nomadic campervan life, saving thousands every year
Particularly due to the cost of living crisis, more and more Brits are choosing to switch from traditional homes and embrace a simpler (and less expensive) way of living.
Looking at the costs associated with these portable homes, Carmats.co.uk calculated that the couple are saving up to £5,000 a year on utility bills alone, when compared to a standard house or flat. By Olivia Taylor.
2023 Brits Travel Trends Revealed: Road Trips, Culture, Wellbeing and Technology
The new research comes as Hilton releases its 2023 Trends Report, a global study unpacking how traveller needs and interests are changing – with key themes uncovered as prioritising wellbeing, learning about local cultures, and using technology to create seamless stays
INSIGHTS
My PR Day of Yes
Dan Kois accepted every publicist pitch he got for a full day. If only he knew what he’d done.
10 newsworthy content examples built with artificial intelligence
Verve Search looked at examples to see how AI can help to create marketing campaigns that go on to earn linked coverage from news publishers in various sectors.
Five ways to get buy-in and link building budget
Robyn Gravestock shares her five top tips for gaining buy-in and link building budget with internal stakeholders.