Issue 127 - 7th November 2022
Humans of the future, nameless trainers, and the ultimate guide to digital PR strategy
CAMPAIGNS
Five tips for driving in dusk as daylight savings time ends – don’t get caught out
Experts at HGV recruitment specialists Driver Hire Training have shared five handy tips to stay safe and avoid a brush with the law in low-light conditions. By James Heaton.
Google and Ellesse launch one-off “nameless trainer” drop
Google and Ellesse have collaborated on a rare and unique trainer drop with footwear customiser MattB Customs to create a limited edition “nameless trainer” that will only be available via posters and on social media by using the Google App to find them online.
Healthy takeaway orders double in the UK as the nation becomes health focused
According to Uber for Business, healthy food orders have doubled since 2019.On Uber Eats alone since July 2022, there has been a total of 2,800 healthy food orders per day, compared to just 1,800 in 2021, and 1,400 in 2020.
The brand also spotted a significant rise in interest in eco-conscious food, with meat-free orders increasing by 562% since 2019 in larger UK cities.
Celebrations scores PR hit with outrage over Bounty bars – that aren’t being removed
News – or rather, a press release – that Mars Wrigley, manufacturers of the Celebrations brand of chocolate sharing tubs, was planning to remove Bounty bars from packs this Christmas prompted widespread coverage across broadcasters and newspapers this week, after research, it said, showed 39% of people wanted the bars removed.
How humans may look in the year 3000, thanks to our reliance on tech: Hunchbacked and wide-necked with a 'text-claw thumb' and a second set of eyelids
Mindy was created by Toll Free Forwarding as a way of visualising how technology affects our bodies.
'We sourced scientific research and expert opinion on the subject, before working with a 3D designer to create a future human whose body has physically changed due to consistent use of smartphones, laptops, and other tech,' it explained.
Ralph Lauren redesigns Polo logo for first time ever in new digital collection with Fortnite
Ralph Lauren, a storied brand known for its preppy, traditionally East Coast designs, is not exactly the first retailer that might come to mind when one thinks of tech or the metaverse. Perhaps then, that is why the company decided to shake things up and foray into the virtual world, announcing yesterday a partnership with one of the world’s most popular video games, Fortnite.
INSIGHTS
Digital PR: The Complete Guide
Create a buzz around your brand, reach your target audience, boost organic traffic, and gain those highly sought-after backlinks. By NORTH.
What should you be asking on Digital PR discovery calls?
600K Journalists Analyzed: Everything You Need To Know About Journalists & Pitching
In the first half of this report BuzzSumo unpicks the power of the journalist, and in the second half, they get to grips with what it takes to become pitch perfect.