Issue 126 - 1st November 2022
AI-generated Halloween posters, THE digital PR format report, and data-led PR for lifestyle brands.
CAMPAIGNS
G7 Mount Recyclemore sculpture dismantled at Eden Project
A sculpture of world leaders shaped like Mount Rushmore that appeared near the G7 Summit in Cornwall last year has been dismantled.
The Mount Recyclemore sculpture aimed to highlight the environmental damage caused by electronic waste. By Ellie Stewart.
How this weekend’s extra hour in bed could negatively impact your brain
Dr Elisabeth Philipps, a clinical neuroscientist from the health and wellbeing brand, fourfive, warns that the brain can struggle to adjust to the decreased amount of sunlight we’re going to see now once the clocks go back.
This is the most popular Halloween costume in all of New York
According to Google Trends data analyzed by online fashion brand Boohoo, the most researched pop culture-inspired Halloween costume in New York is horror film villain Chucky. By Bryony Benfield.
AI-GENERATED CLASSIC HORROR MOVIE POSTERS ARE A TOTAL NIGHTMARE
The folks at creative digital agency Evoluted have used AI technology to transform some of the world’s most iconic horror posters. The results are often scarier than the original. These are very similar to the AI-generated movie posters for Star Wars and other classics we’ve seen in the past. By Victoria Collins.
Upfront costs for FTBs soar to over £35k
The study took the average costs of solicitor/conveyance fees, surveyor fees, average furniture price, leasehold cost, stamp duty fees, removal van fees and the deposit into account. By Amanda Ayres.
Ghost Study Reveals London's Most Spooky Boroughs
The research was commissioned by Barratt London, who have revealed the spookiest boroughs measuring ghost sightings, cemeteries, spooky tours, supernatural beings as well as Halloween events. Using a variety of sources they study identified ghost sightings, cemeteries, spooky tours, supernatural beings - including vampires, witches, famous ghosts - and Halloween events in each borough and around London. By Barratt Developments.
INSIGHTS
The Digital PR Campaign Format Report
The most effective formats for content marketing and Digital PR do change over time. When Luke Cope first started out in the industry, calculators and infographics were an effective way to gain coverage and build links.
HOW TO GET DIGITAL PR COVERAGE FOR LIFESTYLE BRANDS USING DATA-LED STORIES
Read for several actionable tips to create better data-driven stories regardless of your budget. By Schaunagh Gleeson.