Issue 124: 18th October 2022
Distracting songs, entities, the future of journalism and Halloween driving mistakes
CAMPAIGNS
'Feel It Still' to 'Levitating': The Most Distracting Songs to Work To
Conducted by Business Name Generator, the company looked for the most popular songs on work-related playlists on Spotify and put them to the test. Participants of the study were asked to complete a written task along with scoring them based on words-per-minute, accuracy and completion time. By Calllum Taylor.
Decathlon changes name to 'Nolhtaced' in three Belgian cities
Nohltaced is Decathlon written backwards. The aim of the move is to promote "reverse shopping," so to allow customers to also resell old or unused sporting goods to Decathlon so that they can be repaired and resold under warranty.
Warning that Halloween driving mistakes can cost you £5,000
If you’re planning on driving to a Halloween fancy dress party this October, James Armstrong, CEO at temporary insurance company Veygo has issued a warning to drivers over the dangers of driving in a Halloween costume and how it could breach the Highway Code. If caught, you could face up to a £5,000 fine and points on your licence. By Becky Wald.
Heinz launches first black garlic mayo for Halloween
Heinz has unveiled its very first black garlic mayo variety for Halloween in three limited-edition flavours – skeleton, pumpkin, and vampire.
Combining Heinz’s vegan mayo with the rich, tangy and slightly sweet flavour of black garlic, Heinz [Scarily] Good Black Garlic Mayo is available in three limited-edition collectible designs. The new flavour is suitable for vegetarians and vegans.
Bacon sandwich beats roast dinner to be named as Britain’s top comfort food
As the weather gets colder, Brits are more likely to cook up their favourite comfort foods than in the summer months. Baked goods like crumpets and toast made the top 20 foods list while bacon sandwiches stole the top slot. By Warburtons.
INSIGHTS
Getting in contact with journalists
Since the pandemic, journalists have realised that virtual meetings save taking time out to meet with a PR who might only take them through a client list. While face-to-face meetings are still valuable, be prepared for more phone chats and zoom calls. By Roxhill.
What PRs need to know about the future of journalism
Journalism is evolving – the PR and comms industry needs to keep up. Check out these five takeaways from the Press Gazette Future of Media Technology Conference to stay ahead of the pace of change in the media industry and thrive in the digital future. By Vuelio.
Entities in Competitive Link Benchmarking
Building links is one of the most important parts of an SEO strategy. It’s well-documented that there is a strong correlation between the number of links and the quality of backlinks. One thing that many SEOs do not talk about, is the relationships and importance between the entities that are being linked. By Amanda Jordan.
How To Make a Newsworthy Digital PR Campaign For Any Industry
The key to a digital PR campaign that will earn coverage is newsworthiness. But sometimes it can be hard to make your client’s website topic something that journalists will be interested in. So how can you take a topic that’s highly niche, or maybe a bit dull, and make it newsworthy in 2022? By Victoria Schmid.