Issue 123: 11th October 2022
Sexy bald men, creepy smiles, "Skychology", and maximising the reward in link building
CAMPAIGNS
How looking up can boost your wellbeing – according to ‘Skychology’
Clinical neuroscientist, Dr Elisabeth Philipps, from health and wellbeing brand FourFive, backs up this notion in that, watching clouds keeps us present as well as reminds us of the fleeting, passing and ever-changing nature of
things. ‘The sky is beautiful, changing colours and weather which can help us forget our problems and stay in the present moment,’ she says. By NORTH.
Introducing the tiniest guide dog puppy in the world
Renowned micro sculptor Willard Wigan MBE has revealed his latest artwork as he joins forces with Guide Dogs this October to support our annual Guide Dogs Appeal. The incredible sculpture shows a miniature guide dog puppy about the size of a full stop sitting in the eye of a needle.
Royal Family: Prince William only named the 5th best looking bald man in the world - these are the 4 people who beat him
Some people just love a bald man. There’s just something about it that folk can find immensely sexy. In fact, people love baldies so much that there’s even a competition for the hottest bald man on earth. It was conducted by search engine agency Reboot Online, who looked at a number of ‘sexy factors’ such as facial golden ratio, Twitter sentiment analysis (looking at over 2.45 million tweets!), net worth, and height.
Creepy Fans at Baseball Games Apparent Promotion for Movie ‘Smile’
Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras. The results were indeed creepy.
Essex Halloween: Marsh Farm's Pumpkin Village voted as the UK's most family-friendly pumpkin patch
The research, done by HelloFresh, looked into several different factors including dog-friendliness, amount of followers, average admission cost for a family, search volume and other attractions. Each pumpkin patch was then scored out of 10, with Marsh Farm getting a 9.
The spooktacular characters predicted to be big this Halloween
Accessories brand, Wave, have used search data to predict which costumes are going to be big for 2022. So if you’re currently scrambling for an outfit – or are desperate to stand out from the crowd – here’s what you can expect to see at spooky parties this Halloween. By Amanda Ayres.
INSIGHTS
Link Building: Reduce The Risk, Maximize The Reward
Though it remains an important ranking factor for most search engines, link building is fraught with black-hat tactics and bad actors – one wrong move, and you may end up taking a walk on the dark side.
So, how do you steer clear of the common link-building pitfalls? By Shannon Phelps.