Issue 122 - 4th October 2022
Listicle outreach, highest earning baby names, pitching to journos, and real life counting sheep
CAMPAIGNS
Virgin Atlantic changes gender policy and uniform rules
Virgin Atlantic has changed its gender identity policy to "champion the individuality" of its staff by giving pilots, cabin crew and ground staff freedom to choose what they wear.
Previously women had to wear a red uniform and men wore burgundy and the airlines says that the change makes it "the most inclusive airline in the skies".
Sleep company offers Brits chance to nod off by counting real-life sheep
The experience by sleep brand ‘Emma Sleep’ has been revealed alongside new research which reveals that one in ten (10%) Brits say they can’t remember the last time they had a decent night’s sleep, with 2022 bringing significant sleep issues, as over one in five (21%) say they have lost more sleep this year than previous years.
Black Friday shoppers warned to be vigilant as online scams are on the rise
With many Black Friday deals already on offer, Nick Drewe, founder of online discounts platform, WeThrift highlights the most common scams shoppers need to look out for to avoid being a victim of fraud. By Laura Burns.
Top 20 highest-earning baby names to help ensure your child takes home a big salary
Choosing a baby name can be a difficult decision - but if you want to ensure your child one day takes home a substantial salary, a good place to start could be the highest-earning names. New research released by Moneyboat.com has revealed the top 20 baby names that are destined to receive the highest salary as adults.
Quality Street axes famous plastic wrappers on chocolates after 86 years as part of green drive
Nestle said it believes people will respond "positively" when it unveils the new wrappings in the coming weeks.
INSIGHTS
Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case Study)
Every business wants to be featured in top industry listicles. This gets you more backlinks and visibility from websites that rank well for keywords like “best X tools” or “top products for X.” By Irina Maltseva.
Good lessons from bad PR pitches – September 2022
Michael Smart breaks down terrible PR emails so you can do better in your pitching…
The Ultimate Guide to Digital PR Tools
A PR pro’s working day is a full one: from writing press releases and building media lists, to pitching journalists, monitoring brand mentions and measuring campaign results. Fortunately, there are lots of handy digital PR tools to make our lives that little bit easier. By Jill Kent.
How to Pitch Your Press Release to Journalists
The hard truth is, a press release is only as good as your pitch. And with reporters getting dozens (if not more) pitches in their email inbox every day, you need to make sure yours stands out. By Meltwater.