Issue 121 - 27th September 2022
Top birthing songs, press releases for SEO, and the unavoidable topic of the economic crisis and cost of living
After a brief hiatus due to the goings on in the UK, we’re back with your weekly dose of PR campaigns and insights.
CAMPAIGNS
Asda is UK's cheapest online supermarket - a whopping £21.79 cheaper than Waitrose
After analysing prices across all of the six supermarkets, research by Alertr shows Asda is the least expensive for the consumer weekly shop and by a fair amount - a whopping £21.79 cheaper than Waitrose, which is the most expensive supermarket currently being tracked.
Revealed: The Most Popular Song To Give Birth To
According to life insurance broker Reassured, which conducted the analysis, searches for “giving birth songs” have increased by 23% over the past 12 months, as more parents opt to create a more calming labour experience.
Sainsbury’s will open new ‘Sainsfreeze’ pop-up to give away free frozen food
The pop-up, which will be open in London’s Boxpark Shoreditch between 27-28 September, looks like a regular Sainsbury’s from the outside, but once inside customers will be greeted with frozen groceries that they would usually buy fresh. Sainsfreeze will feature a walk-in freezer and aims to save surplus food from going to waste and help people save money.
This Is The Most Instagrammable Houseplant, According to Data
According to Hollywood Hills real estate experts at RubyHome, who analyzed the number of Instagram hashtags for each type of houseplant, there’s one houseplant that reigns supreme on IG. And it’s likely you already have this plant in your collection.
PlayStation 6 concept designed by AI is wild
The PS6 concept, which comes courtesy of Protect Your Bubble, was made alongside designs for Nintendo Switch 2 and a console dubbed Xbox Series 6, and shows what can only be described as interesting visuals. By Mairead Folan.
Most commonly-binned food items from Britain's kitchens - bread and bananas top list
The research was commissioned by Boursin, which has partnered with MasterChef 2018 winner, Kenny Tutt, and FoodCycle to inspire creativity in the kitchen in an effort to help combat food waste.
Need space to take a Zoom call? Prepare to pay up in these 10 most expensive cities for co-working
Remote work is here to stay. And with it comes an increase in demand for co-working spaces, as employees battle crying children and zoom-bombing pets. Experts predict that five million people will be using co-working spaces by 2024, a 158% increase from today. By Callum Taylor.
The Best Countries To Grow Old In
Norway is the best country for retirees. In this year's Global Retirement Index by investment bank Natixis, the Scandinavian country takes first place. By Martin Armstrong.
‘Table for one’, overlooked cheaper ingredients, and more dining out trends you can expect to see next year
Restaurant goers will see a rise in solo dining, the use of cheaper overlooked ingredients to combat the cost of living, and more interest in diversifying our cultural appetite, according to dinner booking platform, Resy.
INSIGHTS
Are Press Releases Still Good For SEO?
Press releases are a great way of garnering media attention, but do they still influence search rankings? If you do them the correct way, then yes. By Loren Baker.