Issue 120 - 31st August 2022
Bouquets for bees, Google's latest update, dirty brands and #keepthegrey
CAMPAIGNS
Which pre-pandemic travel trends survived? Experts reveals the future of travel and holidays beyond the pandemic years
Research from UNiDAYS and independent travel expert reveals the travel habits that stood the test of Covid-19, and predict the future of travel for Gen Z travellers. By Erica Vonderwall.
The World's First Collection Of Mini Bouquets For Bees Are Here And They're As Cute As They Sound
Enter Beequets. Created by flower company The Last Bunch, Beequets are just what they sound like — bouquets for bees. By Kostas Petrou.
The Best Type Of Exercise For Each Stage Of Your Menstrual Cycle
Supplements brand Fourfive asked gynaecologist Dr Nithya Ratnavelu about the key factors to be aware of during your cycle. “We found that many women still don’t feel well informed when it comes to the impact of periods on their exercise capabilities,” Dr Ratnaveku said, adding that knowledge can be empowering. By Sarah-Jayne Taylorson.
The best hobbies for relaxing - 9 stress-busting activities to try now
Mimi Morley, Recipe Development Manager at HelloFresh (opens in new tab)explains, “Cooking is a great hobby to take up and it can help you to feel relaxed after a busy day. For example, the process of chopping and stirring can be very meditative and focusing on following a recipe can help take your mind off any worries, helping you to relax and unwind.
These Are The 'Dirty Brands' Responsible For Polluting The UK With Packaging
If you pay attention to the litter you see strewn across the UK, you’re likely to see the same products again and again.
That’s because over 70% of the branded packaging pollution found across across the country is generated by just 12 companies, according to the UK ocean conservation charity Surfers Against Sewage.
Companies Beware: Grey Hair Rising. Fire The Old(er) At Your Peril.
Beauty brand, Dove, launched a #keepthegrey campaign, celebrating the worth of older women. It will be interesting to see what other beauty companies do around the issue.
McDonald's Campaign Supports Spanish Farmers Impacted by Historic Summer Fires
Following a summer in where Spain saw some of the worst fires in its history, McDonald’s released a symbolic burger to highlight the issue with a campaign that aims to raise funds to support the restaurant chain’s farming partners in the afflicted country.
INSIGHTS
How much of a threat does Google’s latest update pose to PR?
Google’s recently announced ‘helpful content update’ will prioritise search results that provide ‘unique, authentic information’ to readers over SEO-optimised content
Why Brand Awareness Is The Fifth Pillar Of SEO
While the traditional SEO techniques work on non-branded search, they are ineffective on branded search. Learn how to grow branded search by embracing brand awareness as the fifth SEO pillar. By Wilson Lau.
No issue next week gang, I’m on holiday!