Issue 119 - 23rd August 2022
Better stories with data, finger washing machine, the end of hero content? and drawing football team badges from memory
CAMPAIGNS
Experts predict price of a pint could rise to £14
A new study published by pension provider Penfold starkly lays bare the fact that consumers’ cash simply won’t stretch as far in the coming years.
Penfold’s research also notes that in the last five years, prices have shot up at the speediest rate since 1980, and since 2017, gig tickets, Uber journeys and meals out are the three things that have increased in price the most. By Lauren Hewitt-Crabb.
These are the 10 highest paying global cities for interns, according to a new report
Where are interns making the most money? According to a new report from Business Name Generator (BNG), a site dedicated to helping businesses with branding, San Diego is the highest paying city for interns, with an average salary of “up to $4,100 a month.” By Callum Taylor.
NEW STUDY TESTS HOW ACCURATELY FOOTBALL FANS CAN REMEMBER THEIR TEAMS’ BADGES FROM MEMORY
To celebrate the start of the Premier League season, Betsperts has conducted a new study to put real football fans to the test by asking them to draw their teams’ badges from memory alone. By Shaun Hill.
Revealed: 12 areas that would snitch on their neighbours for using hosepipes
According to a survey of 5,367 Brits conducted by Clearitwaste, residents in Scotland said they would have no issue telling on their neighbours for breaking the hosepipe ban. By Reboot.
THE SIMS 4 X DEPOP
Depop teamed up with The Sims™ 4 for the release of their The Sims™ 4 High School Years Expansion Pack, bringing a little of the Depop community into the game.
Ben & Jerry's And Tony's Chocolonely Just Joined Forces To Launch A New Ice Cream
New for 2022, Ben & Jerry's has partnered up with Tony's Chocolonely — aka *the* ethical chocolate brand of ethical chocolate brands — to launch Chocolatey Love A-Fair, a new ice cream flavour inspired by Tony's popular Milk Caramel Sea Salt chocolate bar.
Strictly Come Dancing star Rose Ayling-Ellis unveils first Barbie doll with hearing aids
Strictly Come Dancing star Rose Ayling-Ellis has teamed up with Barbie to unveil their first doll with behind-the-ear hearing aids.
The ultimate wedding playlist to get people dancing
The research, carried out by Jacob’s Mini Cheddars, found six in 10 Brits thought the best wedding playlist should feature cheesy songs, and one in five said dancing was the best way to celebrate a new marriage.
Potato Chip Maker Launches Hilarious Finger Washing Machine
Lays, the world’s bestselling potato chip brand, recently launched a limited edition miniature washing machine for oily fingertips.
INSIGHTS
Is This The End of Hero Content For Link Building?
The 2020 global pandemic put an end to hero (or big) content for some teams, whilst opening the door wide to reactive PR as a link building strategy.
Since then, we have seen more and more debates online about the effectiveness of hero content campaigns. By Gisele Navarro.
How to Tell a Better Story With Data (Examples Included)
Storytelling is one of the most powerful tools you can use to connect with people or persuade them to take action. Moyo Oluwatuyi shows how to find the sweet spot between storytelling and data.