Issue 118 - 16th August 2022
Foodie pet names, sex on TV, PR self-loathing and AI travel posters
Bumper one this week as I was Covid-ridden last week!
CAMPAIGNS
Warnings of 'dire consequences' to anyone considering not paying their sky-high energy bills
Brean Horne, a personal finance expert at comparison site NerdWallet, said anyone considering not paying in protest should think very carefully before doing so as energy companies are likely to take tough action against non-payers. By Laura Burns.
These AI-Generated Travel Posters Are Actually Not Bad
This series of AI-generated travel posters, commissioned from research lab Midjourney on behalf of the luggage storage company Stasher, is kind of perfect. By Amy Walton.
Meet Gravy the dog and Gnocchi the cat: why pet owners have gone wild for foodie names
According to a 2022 database survey from pet store Rosewood Pet, Honey took the top spot for the most popular food-related pet name, with a mix of savoury and sweet names making up the rest of the top 10.
Cornwall beaches named among best for wild swimming in UK and Ireland
Green reusable water bottle company Ocean Bottle scraped the latest year of water samples from over 800 waterways across the UK, sourced from “bathing water quality” governmental sites, then looked at the average water quality across each corresponding year, including the E.coli and intestinal Enterococci count, to determine how safe it is to swim. By Novos.
New candle smells of lavender, biscuits, milk - and puppies
The dog food brand, OMNI, created the That Puppy Smell after its survey of 3,000 British dog owners revealed that the majority (88%) love the smell of puppies and half (52%) believe the smell helped them bond with their pet.
Wigan ranked as one of the best spots for garden stargazing
The town has come second only to Lincoln, according to a study conducted by DIY business The Paint Shed.
The study looked at 182 locations across the UK, working out which gardens were the best for exploring the sky at night.
'ORANGE IS THE NEW BLACK' REVOLUTIONIZED SEX ON TV, BUT WHAT ABOUT 'SEX AND THE CITY'?
According to the “Sex on TV” study conducted by the natural sex care pros at Roam, TV is evolving rapidly. But some of our favorite shows are revolutionizing the space, while others are doing more harm than good. By Jess Higgins.
Xbox partners with the National Trust to rebuild Corfe Castle in Minecraft
To celebrate the launch of Minecraft’s The Wild Update, which features ancient ruins throughout its landscapes, Microsoft is shining a light on the ancient ruins of the UK.
To do this, we have partnered with the National Trust, Europe’s largest conservation charity, to create a unique Minecraft build of Corfe Castle, in Dorset.
TikTok lemon spaghetti recipe: elevate your pasta with ricotta and lemon dinner
There’s a reason that Emily Mariko’s original lemon spaghetti has over 18 million views on TikTok: with just five ingredients, it’s a simple store-cupboard win. While we’re here for quick weeknight feeds, we probably need something more substantial on nights we’re ravenous from the days workout. By HelloFresh.
INSIGHTS
7 Steps To Building A Kickass Digital PR Campaign
There’s no real template for building an amazing digital PR strategy. Decide what really matters to your organization with this guide. By Greg Jarboe.
It’s time for the PR industry to stop with self-loathing and demand better
The long-held tension between public relations and journalism is reaching toxic levels. Fixing it starts with PR professionals having the courage to demand better. By Alysha Light.
Digital News Report 2022
This year's report reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population.