Issue 117 - 2nd August 2022
Private jets, bad PR pitches, writing a great press release, and baked bean ice cream
CAMPAIGNS
Love Island villa design tricks encourage rows - fire pit angle and garden layout
Speaking to The Mirror on behalf of Hayes Garden World , gardening expert Angela Slater explains: "Garden design and architecture can be used in all kinds of clever ways to affect how we socialise and interact with one another.
"And it seems that this is something the Love Island producers have taken advantage of, using certain features of the villa’s layout to invoke conversation or to create more drama.” By Alex Fisher.
TikTok Is Calling It: Corsets Are The Trend Of The Summer—Shop Our Top Picks Now
According to Hey Discount, which recently led a research report on TikTok fashion trends, Y2K style has made a triumphant return. And corsets have earned the number one spot as the most popular fashion trend with a whopping 3.7 billion views, and that’s thanks in part to the popularity of Netflix’s hit series Bridgerton. By Fay McFarlane.
Kylie’s 17-Minute Flight Has Nothing on the 170 Trips Taylor Swift’s Private Jets Took This Year
The sustainability marketing firm Yard put together a new report using data to rank the celebrities whose private jets have flown the most so far this year — and subsequently dumped the most carbon dioxide into the atmosphere. By Yard Digital.
Primark and Greggs have announced a second collab
Just when your favourite Greggs boxer shorts were starting to wear thin, you’re in luck, because the pastry dons are officially coming back for seconds with another Greggs X Primark collection. In case you missed out on the killer range last year, this clothing line will see the return of firm favorites from the previous drop, as well as all-new items.
Get Your Chops Round These Crazy Ice Creams - From PG Tips To Baked Beans
Hold the phone, something's not right here... The Ice Cream Project — a pop up summer store in Anya Hindmarch's The Village, Belgravia — is selling madcap-flavoured scoops this summer.
INSIGHTS
Good lessons from bad PR pitches – July 2022 edition
Journalists have helpfully shared some templates for both bad and good pitches. And also a series of bad examples of reacting to terrible/tragic news dominating the news cycle. By Michael Smart.
HOW TO WRITE A BANGING PRESS RELEASE
A press release can make or break a campaign and, after all the hard work you’ve put in, you want to make sure it lands. Luckily for you, Emily Pinch has pulled together some top tips for making sure your press release is banging, and sure to make it rain links!