Issue 116 - 26th July 2022
Barbiecore, reactive PR tips, royal decor, expert comment and Bye Gull Bye
CAMPAIGNS
Play this song to stop seagulls from nicking your chips at the beach
Deliveroo has teamed up with herring and seagull expert, Dr Madeleine Gomas, to create a birdie banger named ‘Bye Gull Bye.’ It turns out, it’s a tried and tested track for keeping the seagulls away. By Deliveroo.
Prince William and Duchess Kate's unique décor at new home revealed
Chris Harvey, an Interior Expert at Stelrad has collated information about Adelaide Cottage from an historical perspective, and he reports "this is a cottage that has been renovated in honour of the Queen, so it features traditional decorations." By Isobel Walster.
Five things that make people quit their job revealed
We’ve compiled the top five things that make people quit and how to cope with a negative working environment with a bit of help form Rachel Murray, head of employee health and wellbeing at Bupa UK.
Proposed Wedding Law Change Could See More Couples Marrying On The Beach
The proposal suggests enabling couples to wed in places such as gardens, beaches, village halls, cruise ships and parks, in a bid to to bring marriage laws more in line with the 21st century. It's understood that widening the choice of wedding locations would also reduce the cost of venues. According to The National Wedding Survey, conducted by Hitched.co.uk, the average cost of a wedding venue in the UK is approximately £7,600. By Erica Vonderwall.
Jimmy Choo opens hot pink cafe in Harrods
Stellar stiletto label Jimmy Choo has this week opened a top-to-toe pink café in Harrods, which will no doubt be a mecca for content creators and shoe addicts alike.
Barbiecore Has Officially Gone Viral Thanks to Kim Kardashian and Margot Robbie
It's not just a trend for celebrities and the runway—data shows consumers are tapping into the trend just as much. According to Klarna, data shows that search results for pink items have seen an increase in purchases. Pink mini dresses have seen an 970% increase and pink swimsuits have seen a 682% increase in the past six months.
INSIGHTS
Securing Expert Comments: A Thread
Reactive PR: How Preparing for the Journey Will Help You Reach Your Destination
You’ll probably agree that being spontaneous all the time can be exhausting, especially if you’ve already got a jam-packed schedule. To sustain a reactive element within our client campaigns, we need to start preparing for it and being familiar with what’s coming up that we can react to. By Becky Waldren.