Issue 115 - 19th July 2022
Spoon shaped fries, the future of link building, AI for creativity and what to do when your campaign flops
CAMPAIGNS
UK cinema chain offers red-haired people free tickets during heatwave
UK cinema chain Showcase has announced that red-haired people will be given free tickets to films during the forthcoming heatwave.
This coming Monday and Tuesday (July 18-19), temperatures across the UK are expected to reach record levels of up to 40 degrees celsius.
Chips shaped like a spoon designed to get 'perfect' amount of sauce per fry
Heinz is launching spoon-shaped chips to help punters scoop the “perfect” amount of sauce per fry.
It says it concocted Heinz Spoon Friez as 84% of sauce fans are left feeling they never get an ideal dollop of their favourite condiment per chip.
The 10 Most Sleep-Inducing Rock Songs, According to Science
The unifying commonality on this list (courtesy of mornings.co.uk) is that they're all classic rock tracks and most of them are from the '70s. Which begs the question: Who is falling asleep to these songs? Are the people who mostly listen to this music those that now just fall asleep easily?
Two parks in Dorset among the worst in the country for hay fever sufferers
Two parks in Dorset have been declared the worst parks for hay fever sufferers this summer after analysis of pollen levels.
With the weather hotting up, YorkTest conducted research into pollen levels at the 100 largest parks across England, Scotland and Wales. By Becca Peel.
INSIGHTS
Benchmarking the Performance of over 2,000 Digital PR pieces
Over the years, on various conference stages Hannah has shared the stories of some of the most successful digital PR pieces she’s been involved with. However, what she failed to tell people was that these pieces were outliers – most of her work was not so successful. By Hannah Smith.
The Future of Link Building: What Got Us Here, Won’t Get Us There
We can use the past to learn what may happen in the future. When it comes to link building, we can safely say that what got us here, won’t get us there. Sure, things may not be on fire right now like they were when Penguin rolled out, but we can’t sleepwalk into future updates. By Aira.
Five Link Building Tactics to Depend On When Your Creative Campaign Flops and Reactives are a No Go
Building links is harder than ever. Gone are the days you could use sneaky [AKA black hat] tactics to build links, Google will penalise you for that and if you marry this up with the fact the news agenda is WILD, smashing or even just hitting KPIs is really hard. By Mary Hickey.