Issue 114 - July 12th 2022
Meat sweats, link relevancy, upside down bikinis, and a media barometer
CAMPAIGNS
Gymshark to open first ‘Deload’ barbershop with mental health trained barbers
Gymshark has introduced a new Gymshark Barbershop to allow men to comfortably open up to a mental health trained barber. The new launch provides a “non-judgemental safe space” for men to open up, offload and have a chat with professional mental health trained barbers, while receiving their free trim.
Summer food: 5 best foods to eat in a heatwave - 'help keep you hydrated'
Barbecue season is in full swing as a heatwave engulfs huge swathes of the UK. However, if you want to make the most of dining al fresco, experts recommend opting for food items that can keep you hydrated. By Amanda Ayres.
Upside-down bikinis: the trend made popular by Love Island and the Kardashians
The fashion shopping app Lyst has seen searches for the style increase 203% within the last month and reports that, globally, demand is up 98% month-on-month.
Old Spice and Arby's Create Epic Collab to Defeat the Meat Sweats
Old Spice is known as a leader in ridiculously long-lasting sweat and odor protection. But many have asked if that also applies to the dreaded meat sweats. Fortunately, Old Spice linked up with Arby’s to answer this age-old question and create one of the meatiest, best-smelling partnerships anyone has ever seen.
Boris Johnson waxwork appears outside Blackpool jobcentre as prime minister quits as Tory leader
A wax figure of Boris Johnson has appeared outside a jobcentre as the Prime Minister resigned as Conservative Party leader.
Members of the public posed with the waxwork, created by Madame Tussauds Blackpool, positioned outside a Jobcentre Plus in the Lancashire town.
What is 'periodsomnia'? The period sleep gap meaning women lose 5 months of sleep over their lifetime
Until Bodyform released its powerful new campaign #periodsomnia, we didn't fully understand exactly how our periods were impacting our slumber, or that this contributes so heavily to the gender sleep gap.
Dentists Warn Parents 'Baby Pouches Are More Sugary Than Coca-Cola'
A survey by the British Dental Association (BDA) of 109 pouches aimed at children under 12 months old found that more than a quarter contained more sugar by volume than Coca-Cola. Fruit-based versions of the pouches were found to contain up to 150 percent equivalent of the soft drink.
INSIGHTS
Ranked: Most popular websites for business news in UK
Insider Inc, Forbes and Reuters top the list of the UK’s most popular websites for business news, according to a new ranking by Press Gazette.
Link Relevance vs. Content Relevance in Link Building
we talk about link relevance, we’re referring to the topic of the page and domain where the link is placed. When building links, we often look for target websites to outreach to and generally, it’s a good idea to find “relevant” links, but “relevant” is actually quite tricky to define. Here are some examples why. By Paddy Moogan.
The Propel Media Barometer - Q3 2022
The latest Propel Media Barometer report shares findings on approximately 500,000 new story pitches PR pros sent in Q2 of 2022. This study reveals the framework of a “perfect” pitch today, based on which ones sparked the highest engagement from journalist contacts.