Issue 113 - July 5th 2022
Zero star hotels, posh PJs, recipe for a press release, and a song to save you from Vecna
CAMPAIGNS
Jewelry From Film And TV Valued By Sydney And Hatton Garden-Based Jewelers
U.K.-based Hatton Garden jeweler, Queensmith, has been used by Confused.com to rank the most expensive pieces of jewelry from movies and television series based on value. By Courtney Cole - Reboot.
Swiss 'zero star hotel' offers sleepless nights to ponder world's crises
Fancy a sleepless night at this 'zero star hotel'? The art installation was designed by the Riklin brothers to make guests think about the problems in the world and inspire action.
New Spotify Feature Reveals What Song Would Save You From Vecna
In arguably one of the most fantastic television moments of the year, viewers watched Max use the sound of her favourite song to escape the Upside Down and live to see another day, avoiding a grizzly death at the hands of the season's villian, Vecna.
It wasn't long after the episode aired on Netflix that fans began to wonder: what would be the one song to save us from Vecna (Should we ever find ourselves in such a situation)?
World’s poshest pyjamas with real diamonds and pearls created to celebrate Queen’s Platinum Jubilee
Created by the Secret Linen Store, the £202,200 made-to-order set of pyjamas are adorned with 204 precious stones and metals - all of which represent a key milestone or moment from Queen Elizabeth II’s reign. Maddie Davis - Propellernet.
The Wimbledon athletes with the biggest social media influence in tennis
Physical branding experts Solopress have looked at the sponsorship deals, Instagram presence, and on-court successes of the world’s biggest tennis stars to find out who the most popular tennis influencers are. John Hannen at Inspired.
Third of young men trying to change their appearance to conform to social media's 'picture perfect culture', says survey
A third of young British men say they need to change their appearance because of the "picture perfect culture" on social media.
A survey of more than 2,000 people by health and fitness company Origym also found that it was affecting the mental health of one in 10 of them. By Victoria Collins, Evoluted.
INSIGHTS
Measurement in Digital PR and Link Building
When measuring the performance of digital PR, one common go-to metric is the number of links achieved. Brands may see this as the quintessential KPI that must be included in any campaign. By Impression.
What should go into a press release?
Crawling Mondays Episode
A new edition of #CrawlingMondays is here with the amazing @GrantonJasmine & @alexhicksonpr about Digital PR & SEO