Issue 111 - 21st June 2022
Crustaceancore, fried chicken wedding cakes, organised media lists, and the state of link building 2022
CAMPAIGNS
Tyne and Wear is the fourth most stressed region in the UK
According to Forbes Advisor, 79% of British adults feel stressed at least once a month.
Analysing internet searches county by county to come up with a picture of where has the most and least stressed people, researchers found that only Bristol, Merseyside and West Midlands residents searched for things like 'how to reduce stress' and 'stress relief' more than Tyne & Wear do.
Crustaceancore is the sea-inspired interiors trend on the rise – here are 11 ways to incorporate it into your home
“Crustaceancore is a playful nod to coastal-inspired interiors that we are welcoming into our homes this summer,” said Kate Salmon, head of buying for homeware at Oliver Bonas. By Amelia Evans.
‘Stranger Things’ fans taking Kate Bush literally, adding ‘Running Up That Hill’ to running playlists
Right now, Bush’s “Running Up That Hill” has been added to over 80 running playlists, according to research from PureGym. Fitness regimes just got a lot better. Fitness fanatics seem to have taken the title very literally and used Bush’s powerful lyrics to motivate themselves. By Richard Paul.
Vaping is heralded as the ‘healthier’ alternative to smoking, but what's the truth behind the soaring trend that has Gen-Z hooked?
“The hot vapour and nicotine from a vape can be harmful to your oral health,” says Amanda Sheehan, a dental hygienist, and clinical support specialist at TePe. “Nicotine whether smoked or vaped, reduces blood flow to the gums, increasing the risks of gum disease and tooth loss.” By Charlie Briggs-Thomas.
Loved-up couples will soon be able to order a wedding cake inspired by fried chicken on Uber Eats
In a week which has already delivered its fair share of good news thanks to the lovely sunshine, comes this excellent news: you can soon order a wedding cake on Uber Eats that is decorated with fried chicken-inspired decorations.
INSIGHTS
The State of Link Building Report 2022
The State of Link Building Report continues to be the most comprehensive report on link building in the SEO industry. This year, Aira is able to share the collective thoughts and insights from 270 SEOs across agencies, in-house roles and freelancers.
An organised media list is a successful media list
WaddsCon June edition: newsjacking and responsive media relations
High energy, fun, learning hour-long virtual event. Four speakers each deliver a presentation followed by a lively discussion with delegates. Wed, 29 June 2022 - 13:00 – 14:00 BST. By Wadds.