Issue 109 - 7th June 2022
Tombstone taxis, free sausage rolls, newsjacking, and the state of PR 2022
CAMPAIGNS
London's Battersea Power Station turned into lightsabers for Obi-Wan Kenobi launch
The Obi-Wan Kenobi TV series hits Disney+ tomorrow, Friday 27 May 2022, and to celebrate Disney transformed London's iconic Battersea Power Station into two lightsabers that lit up the sky.
Hearse turns into 'Tombstone Taxi' offering free rides to people in Newcastle
A 22-foot hearse is offering free lifts to people in the city on Tuesday and Wednesday in a bid to get people talking about death. By Dead Happy.
Royal Family: The £17.99 Zara dupe for the Queen's favourite perfume that costs £80
Experts at Showerstoyou.co.uk sourced a list of fragrances most worn by members of the English royal family. Perfumes were then inputted into Fragrantica to establish the most popular notes and scents fit for a royal.
Greggs is giving out free sausage rolls for Queen's Jubilee bank holiday
Good news for Greggs fans, you can grab yourself a free sausage roll this weekend only. Delivery giant Just Eat has partnered with the popular bakery to treat customers to the fan favourite.
Queen Elizabeth’s Bedroom if She Were a Newly Crowned 25-Year-Old in 2022
Preparing to celebrate her platinum jubilee, Bensons For Beds has used 2022 interior trends data to reimagine Queen Elizabeth II’s royal bedroom if she was set to take the throne as the first time 25–year–old in 2022.
New missing people posters will be 3D - but no longer include the word ‘missing’
Missing persons posters and billboards have had a revamp, with experts turning to science and technology to make them more memorable.
The charity Missing People hopes the changes will maximise the chance of the public engaging with the posters and taking action.
INSIGHTS
‘Monitoring audience sentiment is now more important than ever’
Girish Balachandran, Managing Partner, On Purpose, explains why digital PR cannot be avoided, the importance of data analytics, and more.
Webinar: Newsjacking– all day, every day.
Forecast Labs Director of Growth PR Danny Groner to shares how he’s adopted a new approach to PR that transformed his coverage rate. He will share tips on how you can increase brand awareness in the press in an audience-centric way, and his methodology for providing so much value to journalists that they actively approach him.
Now available: the State of PR 2022 report
Muckrack surveyed 1,800+ PR pros from agencies and brands to understand the state of the industry today.