Issue 106 - 4th May 2022
Car manuals, food of the future, unlikely places to find inspiration, and a KFC handbag
CAMPAIGNS
Audi R8 has the longest car user manual taking over 43 hours to read
Analysis of nearly 100 manuals by Scrap Car Comparison (scrapcarcomparison. co.uk) found the Audi R8 has the longest with 616,064 words spread over 308 pages requiring an eye-watering 43 hours and 9 minutes to read. By Propellernet.
Brits think Beckham wedding is OTT
The research, from event experts Gazeboshop found 23% of Brits cap their wedding budget at £5,000, while the majority of those planning weddings are happy to stretch to £10,000 for their celebration. While a reported £50,000 of rare orchids decorated the venue at the Beckhams' big day, only 3.9% of Brits would believe over £50,000 is reasonable to spend on a wedding day. By Saffron Shergill.
What Dinner Will Look Like In the Next 100 Years, According to Scientists (and Sci-Fi Authors)
The good news is that the food industry is already planning for those pressures, as Amanda Little investigates in her revelatory book The Fate of Food. “I don’t know that there’s a future in which we’re all looking at a plate of wafers injected with specialized nutrients,” she says. “That just sounds like a culinary hell nobody wants to inhabit.”
Six daily habits to boost brain health
Professor James Goodwin of the Brain Health Network says there are things we all should be doing to strengthen the mitochondria in our brain, helping its overall function.
How to tackle ‘wasted time worry’ – and why we need to
‘Time confetti’, a term coined by the director of the Better Life Lab at New America, Brigid Schulte, describes how time is scattered about our days, resulting in the minutes spent on seemingly insignificant actions adding up to a multicoloured mound of ‘wasted time’.
Heinz unveils 'HM Sauce' and 'Salad Queen' to mark the Platinum Jubilee
Heinz is releasing limited-edition bottles of "HM Sauce" and "Salad Queen" to mark Her Majesty's 70 years on the throne.
They're going to be available on supermarket shelves from this week - ahead of parties, picnics and parades over the four-day bank holiday in June.
KFC LAUNCHES NEW £198 LEATHER ‘WRAPUETTE’ BAG
KFC has launched a limited edition £198 insulated leather bag designed to hold one of its Twister wraps.
The “Wrapuette” bag takes inspiration from the classic Fendi Baguette bag which was popularised by Sarah Jessica Parker in Sex and the City, becoming the first “it bag” during the 1990s.
INSIGHTS
Surprising Places to Find Inspiration for Your Next Digital PR Campaign
Before you pitch another Google Trends map or run your next survey, set some time aside to explore these unique places for inspiration for your next successful digital PR campaign. Balancing relevancy and innovation is the key to earning top-tier coverage for your client. By Victoria Schmid.
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on Link Rot)
Since January 2013, 66.5% of the links pointing to the 2,062,173 websites Ahrefs sampled have rotted. We found another 6.45% with temporary errors. We don’t know if they’re still there or not.