Issue 105 - 26th April 2022
Perfect pitches, dangerous names, flawed fashion, and benches from the future.
CAMPAIGNS
These are the most dangerous anime, books and games to Google
To give internet users the best chance at protecting themselves from falling into the cyberattack trap, Surfshark has discovered which pop culture search terms are the most dangerous to search for online - from celebrity names to TV shows. Campaign by NeoMam.
One Aussie city made top 10 in world’s sexiest list
The Bottle Club released their most seductive cities list, ranking world cities by things like their level of seductiveness, sensuality and kink. They did so by ranking eight different categories including things like number of strip clubs and fetish stores, and the number of OnlyFans content creators. By Sam Leven.
Ebay launches Imperfects initiative to sell flawed fashion
The new marketplace will sell new but damaged clothes, footwear and accessories from over 100 brands including Off-White and The North Face, at up to 60 per cent off.
Neuroscientist warns that dehydration can lead to impaired cognitive function – risks
ARE you drinking enough fluids daily? If not, dehydration could lead to impaired cognitive function, says a clinical neuroscientist. But that's not the only health risk. Clinical neuroscientist Dr Elisabeth Philipps works on behalf of health and wellbeing brand, fourfive. By NORTH.
The city of Copenhagen has elevated its public benches to raise awareness of rising sea levels
City benches of the future have been places around the city of Copenhagen in order to make it visible to the Danes what the future will be like if we do not act now.
The top 10 highest paying cities for women
The cost of living continues to rise all over the UK. Inflation, which is driven by high fuel and energy prices, reached a 30-year high of 6.2% in March this year. With this in mind, The Body Shop has analysed 40 cities in the UK to uncover which ones pay women the highest salaries.
INSIGHTS
WaddsCon April 2022: How to land a media relations pitch
Each of the speakers for the WaddsCon April event (27th) will share best practice approaches to building relationships with journalists, pitching, and landing a story in earned media. By Wadds.
The Propel Media Barometer - Q2 2022
The latest Propel Media Barometer report shares findings about nearly 400,000 real story pitches PR pros sent in 2022. This study reveals the framework of a “perfect” pitch today, based on which ones sparked the highest engagement from journalist contacts.