Issue 104 - 19th April 2022
Hiring fairly, when to eat your easter eggs, nofollow links debate and mediations with Angela Rippon.
CAMPAIGNS
Expert reveals why it’s better to eat your Easter eggs all in one go than make them last
Dr Khaled Kasem, chief orthodontist at invisible orthodontics chain Impress, shares which Easter eggs are better for you and which you might want to avoid.
Time-management secrets to feel like you’ve got a 30-hour day
Here to help is entrepreneur and author Terry Blackburn, who’s all about productivity hacks.
Ikea launch 'flat pack' chocolate bunny for Easter, and people are raving about it
Swedish furniture specialists Ikea have added to their renowned reputation of flatpack furniture, by releasing a 'build your own' Easter bunny made entirely out of milk chocolate.
VÅRKÄNSLA - which means feeling of spring in Swedish - is one of Ikea's newer products to hit their Easter chocolate range, and will set those interested back a very reasonable £3.25.
Calming video series aims to keep chocolate-lovers calm this Easter
Mars have released a series of zen style baking videos designed to help Brits relax this Easter weekend. The ‘Maltesers Meditations’ series narrated by Angela Rippon aims to soothe away the aches, nuisances and strains, that many of us feel, via cake and chocolate.
A Corgi café is coming to central London for the Platinum Jubilee
For the Queen’s Platinum Jubilee, dog events experts Pop & Bark will pay homage to her Highness’ favourite breed: the Corgi.
Corgi owners are being asked to flock to the upcoming spot in London, as well as dog fans who want to enjoy some pup love – as cuddles are allowed too.
INSIGHTS
HOW TO FIND NEW BACKLINKS – DAVID WHITE – CONTENT MARKETING DIRECTOR
Really insightful video from David White at Connective3.
The Impact of NoFollow Links on SEO Performance
Do nofollow links hold value? This has been an ongoing debate in the world of Digital PR, and we are here to settle it. Discover why your brand should be counting nofollow links in your reporting. By Kaizen.
HOW CAN PR AND COMMS TEAMS MAKE RECRUITMENT FAIR?
It’s no secret that the creative industries have a long-established problem with hiring and promoting fairly and this needs to change. Don’t see an issue? If you haven’t experienced this yourself, you may need to pay attention to who exactly is working around you and then consider just how representative your team is of the wider society we serve. By Vuelio.