Issue 103 - 12th April 2022
Imagining Bezos' wealth, Brighton SEO, recycling ideas and pooches that travel in style
CAMPAIGNS
9 Ways to Imagine Jeff Bezos’ Wealth
Data around billionaires’ true wealth is about as murky as swamp water. But that doesn’t mean we can’t try to wade through it! To visualize the enormous sums held by the ultrarich, Mona Chalabi scoured the internet for any reliable figures around Jeff Bezos’ fortune — and came up against mostly question marks and educated guesses.
Smash Hits is back – thanks to Derry Girls
Channel 4 has revived Smash Hits magazine to promote the third and final series of Derry Girls.
The 28-page magazine includes a pull out double-page poster of the cast and classic Derry Girls themed features like the Biscuit Tin interview.
Seven dog-friendly travel tips for the Easter holidays to make the journey comfortable for your pooch
To make the journey as fun and comfortable as possible, experts at Canine Cottages have revealed their dog-friendly travel tips to make sure you and your pooch have the time of your lives.
Digital PR manager at Canine Cottages, Shannon Keary, said: “With international travel still uncertain, more and more people will be embarking on long UK-wide journeys with their furry friends this year.
INSIGHTS
128 digital PR and content tips from Spring Brighton SEO 2022
The first BrightonSEO of 2022 has been and gone, leaving those that attended with a lot of knowledge, some new connections and, for many, sore heads.
The Impression Digital PR team went down to Brighton in force to note down as many top tips relevant to Digital PR as possible to share below.
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extensive, expensive, difficult-to-configure combination of tools, tracking systems, and deeply talented statistics professionals, you can build a high-quality, predictive attribution modeling structure that approximates reality with relatively minor gaps. Rand’s counterpoint: don’t bother. Just trust your gut.
Is it OK to recycle old PR ideas?
The good thing about a brilliant PR idea is that it can run and run. And then run again in a slightly different way should it begin to get tired. Here, PR chiefs discuss the pros and cons of reusing past strategies whilst offering tips for repurposing great ideas. They also give examples of campaigns and approaches that are still fresh today, even if the concepts behind them have come from the past. By Daney Parker.
CRISIS COMMUNICATION: WHY IS SORRY ALWAYS THE HARDEST WORD?
For crisis communicators, that is not the only question: What are the legal implications (if any) of saying sorry? Does an apology even matter if the crisis may result in civil or even criminal proceedings? What is the right balance between legal and reputational liability? Hosted by CIPR.
100K PR Reports. 400K Individual KPIs.
We Uncovered The Most Popular PR KPIs.
In recent years, Releasd have amassed a treasure trove of global data on the most popular PR KPIs. This data offers insights into how agencies and in-house teams are choosing to measure PR success.