Issue 101 - 29th March 2022
Wordle whizzes, web directories, a real life homer, and PR in the 90s
We’re back after a little break, this week has some wonderful campaigns and super insightful insights.
CAMPAIGNS
Study Claims Captain Price is 'Hottest Male Video Game Character'
The study conducted by Top10casinos was compiled by using a method they call the "Golden Ratio," which is a calculation method that predicts the perceived attractiveness of the subjects that are inputted. According to the calculations from the study, Captain Price from Call of Duty is the most attractive male video game character ever created.. By Tamir Davis at Reboot.
Can’t get no sleep? Try this 27-minute remix of Faithless’s Insomnia
The Blissful Sleep Remix was commissioned by CBD specialist OTO, who enlisted the help of sleep scientist James Wilson and Faithless’s Sister Bliss. You’ll note that the tempo has dropped to 100bpm - said to be the optimum BPM for sleep - while the runtime was dictated by the average time that it takes British people to drop off (27 minutes, apparently).
'I get paid to watch The Simpsons and eat doughnuts - I'm a real life Homer'
Alexander, who even has a Simpsons tattoo, has a big task on his hands - with 717 episodes in total to get through.
Once he's recorded his findings he reports back to PlatinCasino.co.uk.
His favourite characters are Homer and Groundskeeper Willie, but he also likes Otto, Professor Frink and Hans Moleman.
If You Live in One of These Cities, You're Probably a Wordle Whiz
This campaign is the release of a study from WordTips that ranks Wordle whizzes by country, global cities, US states, and US cities based on tweets hashtagged with #wordle in January 2022. By NeoMam.
Create your happy space at home with an emotional escape room – the interiors trend putting wellness first
Being able to reconnect with ourselves and spend time alone can be an important aspect of one’s wellbeing – and creating a go-to space at home for you to purely relax is emerging as a big interiors trend this year. By NORTH.
INSIGHTS
Experiences of women working in PR in the 1990s: Survey
This survey looks at gender equality, empowerment and attitudes. Each of these concepts are explored in turn by asking you to reflect on your experiences in the same three areas:
1. Pay, career and roles.
2. Identity, dress and sexual norms.
3. Emotions, socialisation and needs.
21 Web Directories You’ll Still Want To Use
If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink. The question now, is: are web directories still a valuable source of links for webmasters in 2022? By Amelia Willson.
How To Build Links That You Didn’t Ask For
many of us think about link building, our default mindset usually goes toward proactively building links using outreach techniques. This isn’t necessarily a bad thing and of course, many of us spend a lot of time adding value to businesses by proactively building links via techniques such as content marketing, digital PR, or broken link building. By Paddy Moogan.