Issue 100 - 8th March 2022
#InternationalWomensDay , fictional cafes, pie week, subject lines with 35%+ open rates, and tips from a former journo
It’s our 100th issue! Thanks for all of your support so far. We won’t be here for the next two weeks as I’m off to get married, so here’s a bumper issue to keep you going.
CAMPAIGNS
Treat your pooch to pup-friendly pancake recipes this Pancake Day
In a bid to get furry friends involved in one of the most fun days of the year, the team at tails.com has come up with two tasty recipes for your pooch to pounce on and enjoy.
If you want to get the best out of fish and chips, you should pair it - with black tea
The research, commissioned by Clipper, also discovered Brits' more surprising food pairings – finding one in ten would drink an Earl Grey with a curry, and a quarter would accompany one with a pasty. By Ceres PR.
How to embrace oystering, the dating trend all about enjoying single life
The team at dating app Badoo came up with the term ‘oystering’ – meaning seeing the world of romance as your oyster after a breakup – after a survey of 1,000 UK daters found that almost half of them (46%) feel excited to get dating again, and 50% are ready to get 2022 off to a strong dating start.
8 FICTIONAL CAFES AND RESTAURANTS YOU CAN VISIT IN REAL LIFE
UK coffee retailer Coffee Friend has found some of the most iconic cafes and restaurants from TV shows and films that you can visited today.By Press Box PR.
‘Delicious’: Nation’s favourite pie is revealed for British Pie Week – and it’s not steak
HelloFresh analysed the number of internet searches per month for each pie to determine which savoury dish came out on top. With a whopping 108,000 monthly searches, shepherd’s pie was deemed the British favourite. In second place came cottage pie, with 76,000 searches. By NORTH.
INSIGHTS
Crisis in Ukraine: How Brands Are Stepping Up to Help
A frequently updated list of corporate commitments as Russia's deadly invasion disrupts countless lives. By Adweek.
8 types of subject lines that get 35+% open rates
I don’t care how good your emails are. If your subject lines suck, nobody’s gonna read them. A thread by Phillip Rivers.
Heart data collection (who doesn't) but get bored of using the same old sources?
Looking for some inspo? This thread by Ellie Hearn is for you.
10 tips for PRs from a former journalist
Another great thread by ex-journo Georgia Anderson.
PR trend predictions for 2022
Youtube video by Sarah Fleming.
Google Trends Supercharged
If you use Google Trends, your life is about to get way better with this Chrome extension.
How to protect your mental health when working in PR
Statistics show that approximately 90% of all media news is negative, and headlines with bad news are 30% more effective at catching people’s attention. What, then, can we do to protect our mental health, when consuming the media is part of our job? Rebecca Tee, senior digital PR specialist at Impression, shares her thoughts.
Ad agency CPB London launches 'Imagine' campaign to tackle gender bias
And to finish, I want to wish you a happy International Women’s Day with this powerful campaign by CPB London.
Next issue in a few weeks.