The Weekly PR - Issue 72 - 6th Jul 2021
COMMENT
Evergreen content, newsjacking, subject lines, and a zombified Jackie Weaver
Afternoon,
Perhaps the strangest email subject line I'll write all year!
Some great stuff for you this week. Enjoy.
Have a great week,
Bethanie Dennis
CAMPAIGNS
Jackie Weaver gets zombie makeover for new 'Working Dead' video hotline
Handforth Parish Council hero Jackie Weaver has been given a zombie makeover to help launch a new video call service.
Entitled ‘The Working Dead’, the new service has been launched to mark the arrival of all 10 seasons of The Walking Dead on Star on Disney+ this Friday (July 2).
It allows workers to book an actor dressed as a zombie to stand in for their video conference calls for 30 mins. It comes after new research showed 84 per cent of British workers admit to feeling dead tired and fatigued by video conference calls.
How to get get 68 days off work using only 28 days holiday
Want to turn 28 days annual leave into 68 days off work? We've got you.
A new holiday hack, discovered by digital agency NORTH, has revealed how Brits can maximise their annual leave over the next 12 months.
The hack involves simply by booking various set dates off from August 2021 to December 2022, taking advantage of Bank Holidays.
Help a Computer Win the New Yorker Cartoon Caption Contest
This is a weekly experiment to see if an artificial intelligence program can produce real humor.
This is so cool! Using GPT-3, it's no wonder The Pudding is one of my favourite publications. My prediction is that GPT-3 campaigns will become the next big thing.
Revealed: Britain's highest paying degrees, according to graduate salaries
Use their interactive tools to see which UK subjects and courses lead to the highest earnings for recent graduates.
ARTICLES
Newsjacking- How to Spot Trends and Turn Them Into Links on TOP Tier Publications
Google’s looking for expertise, authority and trust right? Newsjacking ticks all of these boxes and helps to build the brand itself.
Here’s how we landed over 250 links on the likes of The Guardian, Independent, CityAM, Mashable and more using newsjacking, and drove a 288% increase in organic traffic in just 6 months (and 92 links built during the COVID19 pandemic).
By Will Hobson.
The Art of Writing Subject Lines That Journalists Will Love
They may comprise a mere 10 to 12 words, but these words hold plenty of power. As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch.
As a journalist, Surena Chande has seen and deleted thousands of PR emails over the years. Many were trashed after reading just the subject line, others, after reading the introduction.She's encountered good, bad and outright awful attempts.
We Analyzed 3.6 Billion Articles. Here's What We Learned About Evergreen Content
Brian Dean analyzed 3.6 billion articles to better understand evergreen content.
Specifically, he looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content.
With the help of their data partner BuzzSumo, he learned a lot about why certain content continues to get shares and links over time.
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