The Weekly PR - Issue 71 - 29th Jun 2021
COMMENT
Cost of Hogwarts, campaign ideas, scaling without losing quality and the cheapest Michelin meals.
Morning,
Short one from me today. Some great stuff and must-reads as always.
Have a great week,
Bethanie Dennis
CAMPAIGNS
Ad of the Day: Ikea bottles Ronaldo’s anti-Coca-Cola stance
Ikea has reinforced its reputation for being on the ball when it comes to reactive marketing by promoting a new line of reusable water bottle christened ‘Cristiano’.
Research reveals homebuyers could now wait over 5 months to complete
As the first phase of the stamp duty holiday deadline approaches, homebuyers across the nation remain stuck in transaction limbo due to long delays at the back end of the selling timeline caused by very high levels of buyer demand.
Research by the estate agent comparison site, GetAgent.co.uk, has revealed just how long these current market delays are and how they differ across England and Wales.
Top 20 Cheapest Michelin Star Restaurants in the UK
thinkmoney have analysed the menus and prices of 148 Michelin-star restaurants – revealing the top 20 cheapest Michelin-star restaurants and they are ALL Under £30pp
How Much Would It Cost to Attend Hogwarts in Real Life?
Us muggles may not have a vault in Gringotts or a mind for magic, but that hasn’t stopped a generation dreaming of joining the wizarding world. But say an owl did drop a Hogwarts letter down your chimney – would you be up for enrolling at the famous School of Witchcraft and Wizardry in September? And, more importantly, could you even afford it?
By Oxbridge
ARTICLES
How to Build Links at Scale Without Sacrificing Quality
Scaling your link building efforts can drive gains in organic traffic long term, even in competitive spaces. Here's how to do it.
By Paddy Moogan
INSIGHTS
Dan Bermingham-Shaw on Twitter
"I did a webinar last year on how to use social media data for #DigitalPR campaigns and to help fuel ideas, so thought I’d make a quick thread with some top tips from it! 🧵"
From Dan Bermingham-Shaw
2 Steps For Coming Up With Digital PR Campaign Ideas
Coming up with top quality campaign ideas can be hard. Finding the time to come up with them can be tricky, and putting your neck on the line by saying “This idea will absolutely work” can take courage.
By Luke Cope.
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