The Weekly PR - Issue 69 - 15th Jun 2021
COMMENT
A Croc glow up, sensitive topics in PR, washing your junk, and tips from John Mueller
Morning,
Today we are choc full of insights and thought leadership, from the likes of @JohnMu and @PaddyMoogan.
Some great campaigns too, including speculative campaigns like this one on climate change from Digitaloft, and this campaign from ASICS that claims you can measure a run's effect on your mood using a face scanner.
That's all from us, have a great week,
Bethanie Dennis
CAMPAIGNS
These Balenciaga Crocs have been given a stiletto heel
The new shoes are part of the Spanish fashion house’s Spring 2022 collection... A great example of an unlikely pairing that attracts attention of the media, and shocks the general public.
Can you run off a bad mood? New facial scanner tool measures impact of exercise on your mind
Enter ASICS, who have devised a new tool that allows us to track the effects we actually get from exercise, thanks to research carried out by San Francisco bioinformatics company EMOTIVE and Dr Brendon Stubbs, exercise and mental health researcher at King’s College London.
Survey finds one in five men only wash their junk twice a week or less
Skincare specialists The Derm Review asked over 1,100 men about their hygiene and grooming habits down there, and found that one in five of them (21.6%) said they wash their intimate areas once every few days or even less often.
World Ocean Day 2021: This is how climate change may alter 10 of the world's natural wonders
Natural wonders around the world may be altered forever -- or even cease to exist -- if global temperatures continue to rise. Campaign by Digitaloft.
NEWS
John Mueller Answers What to Do About Link Building
Google’s John Mueller answered a question about link building practices in an Office Hours hangout. Mueller outlined Google’s passive and proactive actions against certain links and offered suggestions for a better way to acquire links.
INSIGHTS
How to Get Results from Broken Link Building
Broken link building is one of those link building tactics that is difficult to execute, as it’s time-consuming and the results can often be disappointing.
If you ask link building experts about their experience with this strategy, their responses will vary. While some say that it’s a waste of time, others insist that it still works for them.
Great article by AbdulGaniy Shehu.
The Most Challenging Parts of the Content-Led Link Building Process
Paddy Moogan talks through each step of this process and looks at ways to make them less challenging, thus leading to more successful results.
How to best represent your PR clients when handling sensitive topics
Jennie Lindhoff from ClickThrough Marketing shares insights on how to balance the deliverables by marketing sensitive subjects in non-owned spaces online, on behalf of your client.
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